Key Responsibilities:
Digital Marketing:
�� Plan, develop, and execute digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.)
�� Manage SEO/SEM strategies to improve website traffic and visibility.
�� Create, curate, and manage engaging content for websites, blogs, and social media.
�� Use analytics tools (., Google Analytics, Meta Insights) to measure and optimize campaign performance.
�� Manage email marketing campaigns and CRM systems.
�� Collaborate with design and content teams to produce high-quality creative.
�� Identify potential customers through online channels, inbound leads, and campaigns.
�� Contact prospects via email, phone, or social media to pitch products/services.
�� Understand customer needs and recommend appropriate solutions.
�� Prepare and deliver sales presentations or proposals.
�� Negotiate contracts and close deals.
�� Maintain and update the sales pipeline using CRM software.
Required Skills and Qualifications:
�� Bachelor��s degree in Marketing, Business, Communications, or a related field.
�� 1��3 years of experience in digital marketing and/or sales.
�� Knowledge of SEO, PPC, social media marketing, content marketing, and email marketing.
�� Strong communication, negotiation, and interpersonal skills.
�� Familiarity with CRM tools (., HubSpot, Zoho), and ad platforms (Google Ads, Meta Ads).
�� Analytical mindset and ability to interpret marketing data.
�� Ability to work independently and as part of a team.
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Preferred Qualifications:
�� Certification in Digital Marketing (., Google, HubSpot, Meta Blueprint).
�� Experience with e-commerce or SaaS product sales.
�� Understanding of customer journey and funnel marketing.
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Key Performance Indicators (KPIs):
�� Lead generation and conversion rates
�� Website traffic growth
�� ROI on ad campaigns
�� Sales targets met or exceeded
�� Engagement rates on digital platforms