Strategic Planning: Develop and implement the annual marketing plan and budget.
Brand Management: Develop brand strategies to establish and reinforce the institution's presence in the design education sector.
Admissions & Enrolment: Utilize a variety of channels to generate leads and conversions for student admissions.
Digital Marketing: Oversee all digital marketing activities including website, SEO, SEM, social media, and email marketing campaigns.
Content Management: Produce high-quality content that engages both our B2C (students) and B2B (universities and colleges) audiences.
Public Relations: Handle media relations and press releases to maintain and improve the institution's public image.
Partnerships and Alliances: Build strategic partnerships with educational institutions and industry bodies.
Analytics and Reporting: Regularly track KPIs, assess ROI, and submit performance reports.
Team Management: Lead and manage the marketing team to achieve objectives effectively and efficiently.
Event Management: Plan and oversee events like workshops, seminars, and open houses aimed at student recruitment and brand building.