key functional responsibilities
• develop a lead generation strategy through email, linkedin and other social media channels.
• doing cold calls and generating leads.
• research on primary and secondary lead data using linkedin sales navigator, yelp, and other database tools.
• coordinate with content and marketing teams in the development of newsletters and marketing content for customers/potential customers for linkedin content strategy.
• work with the creative team in developing effective messaging strategies and creating compelling messaging for target clients.
• build relationships with various influencers, attend webinars and market our events and offerings.
• develop documentation and road maps for processes, a/b tests, and promotions that succeed through linkedin and email marketing.
• measure results, optimize linkedin lead nurturing and email messaging workflows, and implement recommendations to optimize the campaign performance.
• identify suitable accounts for product fit for global markets.
• identify key decision-makers to reach out in those specific accounts.
• reach out to them and build a working rapport with them.
• explain & pitch our core value proposition to these stakeholders.
• follow up via various channels to lock in a demo for our sales team.
skill requirement
• experience with linkedin sales navigator, email marketing, marketing tools and great analytical skills
• experience working in digital or b2b customer acquisitions
• previous or current experience in reaching out to prospects on linkedin and/or via email
• some experience with using email templates and marketing automation
• familiarity in nurturing prospects into leads by creating message sequences
• basic knowledge of hubspot or any other crm
Experience
1 - 7 Years
No. of Openings
3
Education
Advanced/Higher Diploma, Any Bachelor Degree, Professional Degree
Role
Lead Generation Specialist
Industry Type
Legal / Law / Judiciary
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Home