Job Description

key functional responsibilities

• develop a lead generation strategy through email, linkedin and other social media channels.

• doing cold calls and generating leads.

• research on primary and secondary lead data using linkedin sales navigator, yelp, and other database tools.

• coordinate with content and marketing teams in the development of newsletters and marketing content for customers/potential customers for linkedin content strategy.

• work with the creative team in developing effective messaging strategies and creating compelling messaging for target clients.

• build relationships with various influencers, attend webinars and market our events and offerings.

• develop documentation and road maps for processes, a/b tests, and promotions that succeed through linkedin and email marketing.

• measure results, optimize linkedin lead nurturing and email messaging workflows, and implement recommendations to optimize the campaign performance.

• identify suitable accounts for product fit for global markets.

• identify key decision-makers to reach out in those specific accounts.

• reach out to them and build a working rapport with them.

• explain & pitch our core value proposition to these stakeholders.

• follow up via various channels to lock in a demo for our sales team.

skill requirement

• experience with linkedin sales navigator, email marketing, marketing tools and great analytical skills

• experience working in digital or b2b customer acquisitions

• previous or current experience in reaching out to prospects on linkedin and/or via email

• some experience with using email templates and marketing automation

• familiarity in nurturing prospects into leads by creating message sequences

• basic knowledge of hubspot or any other crm
  • Experience

    1 - 7 Years

  • No. of Openings

    3

  • Education

    Advanced/Higher Diploma, Any Bachelor Degree, Professional Degree

  • Role

    Lead Generation Specialist

  • Industry Type

    Legal / Law / Judiciary

  • Gender

    [ Male / Female ]

  • Job Country

    India

  • Type of Job

    Full Time

  • Work Location Type

    Work from Home

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