Search Engine Marketing Jobs

Job Description - Digital Marketing ExecutiveCompany: Sharas Venture Private Limited (Graciss Menstrual Care)Location: Coimbatore, Tamil NaduDepartment: MarketingReports To: Marketing Manager / FounderAbout the RoleWe are looking for a creative, data-driven, and performance-oriented Digital Marketing Executive to strengthen the online presence of Graciss Menstrual Care. The ideal candidate will be responsible for planning and executing digital marketing campaigns, managing social media, generating leads, improving website traffic, and driving online sales across D2C and marketplace channels.Key ResponsibilitiesDigital MarketingPlan, execute, and optimize digital marketing campaigns.Generate leads and drive online sales through paid and organic channels.Improve website traffic, customer engagement, and conversion rates.Monitor campaign performance and optimize ROI.Social Media ManagementManage Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.Create and schedule engaging content, reels, and campaigns.Monitor audience engagement and respond to customer interactions.Increase followers, reach, and brand awareness.Performance MarketingManage Meta (Facebook & Instagram) Ads.Manage Google Ads (Search, Display, Shopping & YouTube).Optimize campaigns based on CPC, CTR, CPA, and ROAS.Conduct A/B testing for creatives and landing pages.SEO & Website ManagementImprove website SEO and organic search rankings.Optimize website content and landing pages.Coordinate with developers for website improvements.Monitor website performance using Google Analytics and Search Console.Content MarketingCoordinate blogs, product pages, email campaigns, and promotional content.Support product launches and seasonal campaigns.Collaborate with graphic designers and content creators.Maintain brand consistency across all digital channels.E-commerce MarketingDrive traffic and sales for Shopify, Amazon, Flipkart, and Meesho.Plan marketplace promotional campaigns.Coordinate with the E-commerce team to improve product visibility.Monitor marketplace advertising performance.Analytics & ReportingTrack campaign performance and prepare daily, weekly, and monthly reports.Analyze website traffic, customer behavior, and sales performance.Provide actionable insights to improve marketing effectiveness.Monitor marketing budgets and ROI.QualificationsBachelor's Degree in Marketing, Business Administration, Commerce, Mass Communication, or a related field.MBA (Marketing) or Digital Marketing Certification is preferred.2-5 years of experience in Digital Marketing, preferably in FMCG, D2C, Consumer Goods, Healthcare, or E-commerce.Required SkillsTechnical SkillsGoogle AdsMeta Ads ManagerSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Google Analytics (GA4)Google Search ConsoleSocial Media MarketingEmail MarketingContent MarketingShopify MarketingMarketplace Advertising (Amazon & Flipkart Ads)Canva or Adobe Creative Suite (Basic)Microsoft ExcelGoogle SheetsMarketing Automation ToolsSoft SkillsCreative ThinkingAnalytical SkillsCommunication SkillsCopywritingProblem SolvingTime ManagementAttention to DetailMultitaskingTeam CollaborationAdaptabilityKey Performance Indicators (KPIs)Website Traffic GrowthLead GenerationOnline Sales RevenueReturn on Ad Spend (ROAS)Cost Per Acquisition (CPA)Conversion RateSocial Media Engagement & Follower GrowthOrganic Search RankingEmail Campaign PerformanceCampaign ROIBrand Reach & AwarenessTimely Marketing Reports

As a Social Media Executive, you will play a vital role in enhancing our online presence and engaging with our audience across various platforms. Your main tasks will include:- **Content Creation**: Develop engaging and original content tailored for different social media platforms, ensuring that it aligns with our brand voice and goals.- **Social Media Management**: Oversee daily management of social media accounts, including scheduling posts, responding to comments, and interacting with followers to foster a strong community.- **Analytics Monitoring**: Track social media performance using analytics tools to measure engagement, reach, and growth, and provide reports that inform future strategies.- **Campaign Coordination**: Assist in creating and executing social media campaigns that promote our products and services, aiming to increase brand awareness and customer engagement.- **Trend Research**: Stay updated on social media trends, best practices, and platform updates to keep our strategies fresh and relevant.To be successful in this role, you should have 1 to 2 years of experience in social media management or digital marketing. Strong communication skills are essential, as is an ability to create content that resonates with our target audience. You should also be familiar with various social media platforms and their analytics tools. A good understanding of marketing principles and the ability to work collaboratively in a team are important for achieving our social media objectives.

Key ResponsibilitiesPlan and execute digital marketing campaigns across SEO, SEM, social media, and email.Create and manage engaging content for platforms like LinkedIn, Instagram, Facebook, and WhatsApp.Run and optimize paid advertising campaigns (Google Ads, Meta Ads).Monitor website traffic, analyze performance, and suggest improvements.Collaborate with design and sales teams to align marketing strategies with business goals.Stay updated with digital marketing trends and tools.Requirements1-3 years of proven experience in digital marketing.Strong knowledge of SEO, SEM, Google Analytics, and social media platforms.Experience with paid campaigns (Google Ads, Facebook Ads).Excellent communication and content creation skills.Ability to work independently in a remote environment.Creative mindset with attention to detail.Preferred SkillsFamiliarity with marketing automation tools (Mailchimp, HubSpot).Basic design skills (Canva, Photoshop).Feature...Develop and qualify leads via digital marketing efforts.Design and implement innovative marketing initiatives to improve brand awareness.Develop compelling social media content, creatives, and short-form films.Track campaign performance and refine results with analytics.Research industry trends and recommend new business opportunities.

Job Title: Social Media Posting ExecutiveLocation: Siliguri (On-Site)Job Type: Full-TimeWorking Hours: 10:00 AM - 7:00 PM (Monday to Saturday)

Key ResponsibilitiesPlan and execute digital marketing campaigns across SEO, SEM, social media, and email.Create and manage engaging content for platforms like LinkedIn, Instagram, Facebook, and WhatsApp.Run and optimize paid advertising campaigns (Google Ads, Meta Ads).Monitor website traffic, analyze performance, and suggest improvements.Collaborate with design and sales teams to align marketing strategies with business goals.Stay updated with digital marketing trends and tools.Requirements1-3 years of proven experience in digital marketing.Strong knowledge of SEO, SEM, Google Analytics, and social media platforms.Experience with paid campaigns (Google Ads, Facebook Ads).Excellent communication and content creation skills.Ability to work independently in a remote environment.Creative mindset with attention to detail.Preferred SkillsFamiliarity with marketing automation tools (Mailchimp, HubSpot).Basic design skills (Canva, Photoshop).

We are looking for a highly experienced and result-oriented Senior SEO Executive who can independently manage complete SEO operations and drive organic growth for multiple projects. The candidate should have deep knowledge of On-Page SEO, Off-Page SEO, Technical SEO, Google algorithms, and advanced ranking strategies.Key Responsibilities:1-Develop and implement advanced SEO strategies to improve website ranking and organic traffic2-Perform detailed keyword research, competitor analysis, and market research3-Handle complete On-Page SEO optimization including meta tags, schema, internal linking, and content optimization4-Execute Off-Page SEO activities and high-quality backlink building strategies5-Conduct Technical SEO audits and resolve issues related to crawling, indexing, page speed, Core Web Vitals, mobile responsiveness, sitemap, and robots.txt6-Monitor and analyze website performance using SEO tools and analytics platforms7-Track keyword rankings, organic traffic, and conversion performance8-Coordinate with developers, designers, and content writers for SEO execution9-Prepare SEO reports and performance analysis for management10-Stay updated with Google algorithm updates and latest SEO trends11-Manage local SEO and international SEO projects when requiredRequired Skills:Minimum 5 years of proven experience in SEOStrong understanding of Google Search Console, Google Analytics, SEMrush, Ahrefs, Ubersuggest, Screaming Frog, etc.Excellent knowledge of Technical SEOExperience in WordPress and basic HTML/CSS knowledgeStrong analytical and problem-solving skillsAbility to manage multiple projects independentlyGood communication and team coordination skillsSalary:15k-25kSalary negotiable based on experience and interview performanceWorking Days & TimingMonday to Saturday10:00 AM to 7:00 PM