we are seeking a skilled digital marketing specialist to help develop, implement, track and optimize our digital marketing campaigns across various channels. this role requires a high level of creativity, attention to detail, project management skills, and a passion for driving measurable results. you will be working closely with our sales and marketing team to achieve our business goals.
key responsibilities:
- plan, execute, and manage all digital marketing campaigns, including seo/sem, email, social media, and display advertising campaigns.
- design, maintain, and supply content for the organization- s website and social media channels.
- measure and report performance of all digital marketing campaigns and assess against goals (roi and kpis).
- identify trends and insights and optimize spend and performance based on the insights.
- brainstorm new and creative growth strategies through digital marketing.
- plan, execute, and measure experiments and conversion tests.
- collaborate with internal teams to create landing pages and optimize the user experience.
- utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- collaborate with agencies and other vendor partners.
- stay up to date with the latest trends and changes in digital marketing and evaluating emerging technologies.
qualifications:
- proven working experience in digital marketing.
- demonstrable experience leading and managing seo/sem, marketing database, email, social media, and/or display advertising campaigns.
- experience in optimizing landing pages and user funnels.
- solid knowledge of website and marketing analytics tools.
- working knowledge of ad serving tools.
- experience in setting up and optimizing google adwords- campaigns.
- strong analytical skills and data-driven thinking.
- up to date with the latest trends and best practices in online marketing and measurement.
- bachelor- s degree in marketing