Digital Marketing Specialist

Fibre Bond Industries

We are seeking a skilled Digital Marketing Specialist to help develop, implement, track and optimize our digital marketing campaigns across various channels. This role requires a high level of creativity, attention to detail, project management skills, and a passion for driving measurable results. You will be working closely with our sales and marketing team to achieve our business goals.

Key Responsibilities:

- Plan, execute, and manage all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.

- Design, maintain, and supply content for the organization- s website and social media channels.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- Identify trends and insights and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies through digital marketing.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize the user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Collaborate with agencies and other vendor partners.

- Stay up to date with the latest trends and changes in digital marketing and evaluating emerging technologies.

Qualifications:

- Proven working experience in digital marketing.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

- Experience in optimizing landing pages and user funnels.

- Solid knowledge of website and marketing analytics tools.

- Working knowledge of ad serving tools.

- Experience in setting up and optimizing Google AdWords- campaigns.

- Strong analytical skills and data-driven thinking.

- Up to date with the latest trends and best practices in online marketing and measurement.

- Bachelor- s degree in marketing

Experience : 2 - 5 Years

No. of Openings : 2

Education : Professional Degree

Role : Digital Marketing Specialist

Industry Type : IT-Hardware & Networking / IT-Software / Software Services

Gender : [ Male / Female ]

Job Country : India