Urgent Requirement For BDM

# JOB DESCRIPTION

## BUSINESS DEVELOPMENT MANAGER - MEDICAL EDUCATION ADMISSIONS

### Position

Business Development Manager (BDM) - MBBS / MD / MS Admissions

### Department

Business Development / Admissions / Sales

### Reporting To

Director / Business Head / Management

### Job Location

Kolkata

### Employment Type

Full-Time

---

## 1. JOB PURPOSE

The Business Development Manager will be responsible for developing and managing business opportunities in the medical education admission sector, particularly MBBS, MD and MS admissions, while building relationships with students, parents, educational institutions, hospitals, colleges, universities, consultants and other relevant organizations.

The role will focus on business development, institutional tie-ups, lead generation, admission counselling coordination, relationship management, revenue generation and achievement of assigned targets.

---

## 2. KEY RESPONSIBILITIES

### A. Medical Admission Business Development

* Generate business opportunities for MBBS, MD and MS admissions through legitimate and compliant admission channels.

* Develop student and parent networks for medical education counselling.

* Understand NEET-UG/NEET-PG admission processes, counselling procedures, eligibility requirements and applicable quota/category rules.

* Coordinate with the counselling team for student profiling, college/course options and admission follow-up.

* Maintain updated information on colleges, courses, eligibility, fees and counselling schedules.

* Ensure that all admission-related communication is based on verified and approved information.

### B. Institutional & Corporate Tie-Ups

Develop and maintain professional relationships/tie-ups with:

* Medical colleges and universities

* Educational institutions

* Hospitals and healthcare organizations

* Coaching and entrance-preparation institutes

* Schools and colleges

* Education consultants

* Student referral partners

* Corporate/HR organizations

* Educational agencies and other relevant firms

Important: All tie-ups must be properly authorized and documented by Management and comply with applicable laws, counselling rules and institutional policies.

### C. Business Development

* Identify new markets, partners and admission opportunities.

* Develop a database of potential institutional and referral partners.

* Arrange meetings with decision-makers and institutional representatives.

* Prepare proposals and partnership presentations.

* Negotiate commercial terms within Management-approved limits.

* Convert prospective partners into active business relationships.

* Maintain regular communication with existing partners.

* Develop long-term relationships rather than one-time transactions.

### D. Lead Generation & Admission Conversion

* Generate qualified leads through institutional networks, referral partners, events, seminars and approved marketing channels.

* Coordinate with Telecallers and Admission Counsellors.

* Track every lead from enquiry → counselling → application → admission → fee collection.

* Follow up with students and parents at appropriate stages.

* Identify reasons for non-conversion and initiate corrective action.

* Support the management team in closing high-value admissions.

### E. Target & Revenue Responsibility

The BDM will have clearly defined monthly and quarterly targets.

Indicative KPI structure:

| KPI | Monthly Target |

| ---------------------------------- | ------------------------: |

| New Institutional/Partner Contacts | 30-50 |

| Qualified Business Meetings | 15-20 |

| New Tie-Ups / Partnerships | 3-5 |

| Qualified Student Leads | 50-100 |

| Admission Conversions | As assigned by Management |

| Revenue Target | As assigned |

| Follow-Up Completion | 100% |

| MIS Submission | Daily |

Targets may be revised according to the admission season, market conditions and company business plan.

### F. Team Coordination

* Coordinate with Digital Marketing for lead-generation campaigns.

* Work with Telecallers for lead qualification and follow-up.

* Coordinate with Counsellors for student profiling and counselling.

* Coordinate with Finance/Admin for application and payment status.

* Provide regular business updates to Management.

* Assist in developing new sales strategies and market-development plans.

---

## 3. BUSINESS DEVELOPMENT ACTIVITIES

The BDM is expected to actively participate in:

* College/university visits

* Institutional meetings

* Education fairs

* Medical admission seminars

* Parent/student counselling events

* Referral-partner meetings

* Networking events

* Digital business-development activities

* Market research

* Competitor and market analysis

* Partnership development

---

## 4. DAILY / WEEKLY / MONTHLY RESPONSIBILITIES

### Daily

* Contact potential partners.

* Follow up with existing partners.

* Review admission leads.

* Coordinate with counselling/sales teams.

* Update CRM/MIS.

* Report meetings, leads, conversions and pending opportunities.

### Weekly

* Submit business-development report.

* Review pipeline with Management.

* Review target vs. achievement.

* Identify new partnership opportunities.

* Prepare next week's action plan.

### Monthly

* Achieve assigned admission/revenue targets.

* Develop new institutional partnerships.

* Review conversion ratio.

* Prepare monthly business-development report.

* Analyse revenue generated from each channel/partner.

* Prepare the next month's business plan.

---

## 5. KPI / PERFORMANCE MEASUREMENT

BDM performance may be evaluated on:

Business Development + Partner Acquisition + Qualified Leads + Admission Conversion + Revenue + Collection + Relationship Management + Team Coordination

### Suggested Weightage

| Performance Area | Weightage |

| ------------------------------- | --------: |

| Admission Business Generation | 25% |

| Revenue Achievement | 25% |

| New Tie-Ups / Partnerships | 15% |

| Qualified Lead Generation | 10% |

| Admission Conversion | 10% |

| Partner Relationship Management | 5% |

| Reporting & MIS | 5% |

| Team Coordination & Discipline | 5% |

| Total | 100% |

---

## 6. REQUIRED QUALIFICATION

Minimum: Graduate in any discipline.

Preferred:

* MBA / PGDM - Marketing / Sales / Business Development

* Education Management

* Healthcare Management

* Any relevant professional qualification

---

## 7. EXPERIENCE

2-7 years of experience in:

* Education sales

* Medical admission counselling

* Healthcare/education business development

* Institutional sales

* B2B business development

* Relationship management

* EdTech

* Student recruitment/admissions

Candidates with an established network in the education or healthcare sector may be preferred, subject to verification and company policy.

---

## 8. REQUIRED SKILLS

* Excellent communication and negotiation skills

* Strong business-development ability

* Relationship-building skills

* Target-oriented approach

* Lead-generation and conversion skills

* Presentation skills

* Knowledge of MBBS/MD/MS admission processes

* Knowledge of NEET-UG/NEET-PG counselling framework

* MS Excel / Google Sheets / CRM

* Reporting and analytical skills

* Strong follow-up capability

* Professional networking skills

---

## 9. BEHAVIOURAL COMPETENCIES

* Result-oriented

* Self-motivated

* Professional and ethical

* Strong interpersonal skills

* Confident communicator

* Persistent but respectful in follow-up

* Problem-solving ability

* Ability to work under targets

* Ability to work independently and with a team

* High level of accountability

---

## 10. REPORTING & MIS

The BDM must maintain:

* Daily Call/Meeting Report

* Partner/Tie-Up Database

* Lead Pipeline

* Admission Conversion Report

* Revenue Report

* Follow-Up Tracker

* Monthly Target vs Achievement Report

* Partner-wise Business Report

* Pending Opportunity Report

---

## 11. TARGET & INCENTIVE STRUCTURE

The company may provide a fixed salary + performance incentive structure.

Incentives may be linked to:

Qualified Lead → Application → Confirmed Admission → Fee Collection → Revenue

Incentives should be calculated only on verified and approved business transactions, according to the company's written incentive policy.

---

## 12. COMPLIANCE & PROFESSIONAL CONDUCT

The BDM must:

* Never provide false or misleading information about colleges, courses, fees, seats, eligibility or admission.

* Never guarantee admission, rank, seat or scholarship without official confirmation.

* Follow applicable NEET/counselling and institutional rules.

* Use only Management-approved fee and course information.

* Maintain confidentiality of student and partner information.

* Obtain Management approval before entering into commercial commitments or signing agreements.

* Maintain proper documentation for all institutional/referral relationships.

---

## 13. SUCCESS PROFILE

The successful BDM should be capable of building a strong medical education business-development network, generating qualified admission opportunities, developing institutional relationships, coordinating the admission team and contributing directly to admission numbers, collections and revenue growth.

### Core Formula

New Partnerships + Qualified Leads + Conversion + Collection = Business Growth

• Experience

  3 - 5 Years

• No. of Openings

  2

• Education

  Graduate (B.A, B.C.A, B.B.A, B.Com, B.Sc, Professional Degree)

• Role

  BDM

• Industry Type

  Education / Teaching / Training / Colleges /Institutes / Universities

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face Interview Location

  LARN EduTech Private Limited , 437/A, Behala Tram Depot 3rd Floor, Above Bank of Baroda Diamond Harbour Road, Kolkata – 700034