Area Sales Manager | Retail / Agri / FMCG
Location: Indore, MP
Experience: 2-4 Years
Department: Sales & Business Development
Employment Type: Full-time
Brief JD:
We are hiring an Area Sales Manager to drive retail sales and expand the dealer/distributor network for products across the assigned territory. The role involves retailer acquisition, market development, sales target achievement, distributor management and territory-level sales execution.
Key Responsibilities
Develop and expand the retailer/dealer/distributor network.
Identify and onboard new retailers and channel partners.
Drive monthly, quarterly and annual sales targets.
Develop territory-wise sales plans and execute GTM strategies.
Build strong relationships with retailers and distributors.
Monitor competitor activities, pricing and market trends.
Execute promotional campaigns, retailer schemes and merchandising activities.
Ensure product availability and market coverage.
Maintain retailer/customer databases and territory mapping.
Prepare sales MIS, dashboards and performance reports.
Coordinate with Marketing, Business Development and Supply Chain teams.
Travel extensively within the assigned territory.
Candidate Profile
Graduate; . Agriculture preferred.
MBA in Agriculture / Retail / Marketing preferred.
Minimum 2 years' experience in Retail Sales, Field Sales, FMCG, Agri Inputs, Seeds, Fertilizers, Pesticides or Distribution Sales.
Experience in retail channel development and dealer management.
Good knowledge of MS Excel, CRM and sales reporting.
Two-wheeler + valid driving license mandatory.
Willingness to undertake extensive field travel.
Relevant Skillset
Area Sales, Retail Sales, Field Sales, Dealer Management, Distributor Management, Channel Development, FMCG Sales, Agri Sales, Territory Management, Market Development, GTM, Sales MIS, CRM, MS Excel, Business Development