the area sales manager (asm) is responsible for driving sales growth, managing sales operations, and overseeing the performance of sales teams within a designated geographical area. this role ensures the implementation of company strategies, builds strong customer relationships, and maximizes revenue opportunities.
key responsibilities
develop and execute sales plans to achieve monthly, quarterly, and annual targets.
manage, guide, and motivate the sales team to ensure high performance.
identify new business opportunities and expand market reach.
build and maintain strong relationships with distributors, retailers, and key customers.
monitor competitor activities and market trends to develop effective sales strategies.
conduct regular market visits, review sales performance, and ensure proper market coverage.
coordinate with marketing, supply chain, and operations teams for smooth business functioning.
prepare sales reports, forecasts, and performance analysis for management review.
ensure compliance with company policies, pricing guidelines, and promotional activities.
skills and qualifications
bachelors degree in business, marketing, or related field (preferred).
proven experience in sales, preferably in fmcg, retail, or related industries.
strong leadership, communication, and negotiation skills.
ability to analyze data and make strategic decisions.
good market knowledge and customer-handling skills.
willingness to travel within the assigned area.