To manage the Digital Marketing function and planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising, Mass Marketing.Roles & Responsibilities: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Develop engaging online content including click bait, forums, videos, graphics, and blogs; monitor and analyses content success Forecast marketing campaign growth and ROI for marketing campaigns Manage email and social media marketing campaigns Use Google Analytics, Google Ad Words, and other relevant sites Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Planning digital marketing campaigns, including web, SEO/SEM,email,social media & display advertising Manage an organization's website and maintain it, keeping best practices in mind Optimize content for the website and social media platforms Identify trends & insights and optimize spend & performance based on the insights. Work with various content formats such as blogs, videos, audio podcasts, etc. Track the website traffic flow Implement and analyse performance metrics Provide internal reports on a regular basis Execute new and creative collaborations among technologies and platforms