You should be a strategic thinker, an experienced digital marketer, and an expert in PPC and performance marketing.What will you do?Responsible for planning and execution of paid marketing campaigns to drive customer acquisition and conversions on our website through Google Ads and other advertising networksConduct keyword research and optimize the campaigns for maximum performanceResearch and analyse competitors Ads and bid ratesOptimize the ad copy and landing pages for maximum conversionImplement A/B testing to continuously improve ROIIdentify trends and insights and optimize spend and performance based on the insights.Measure and report performance of all marketing campaigns and assess against goals.Own, drive, and responsible for key marketing efficiency metrics such as CAC, LTV, and ROASStay up to date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvementsWhat Qualifications & Skills should you possess?Graduate/Postgraduate from a reputed InstituteProven 4-5 years SEM experience in managing PPC campaigns on Google & Facebook, well-versed in performance marketing, conversion, and online customer acquisitionMust have hands-on experience on Google Ads Manager, Facebook Ad Manager and other paid Ad networks.Understands keyword matching, keyword research & optimization. Experienced in understanding google analytics & pixel integration.Familiarity with the start-up work culture and willingness to learn, be flexible, adapt, and contributeExtremely high energy levels and passion to succeedStrong work ethics, integrity and fiercely self-motivated