Participate in forming effective paid search strategiesLaunch and optimize various PPC campaignsOversee accounts on search platforms (e.g. Google AdWords, Bing)Be involved in keyword selection and audience targetingMonitor budget and adjust bids to gain better ROITrack KPIs to assess performance and pinpoint issuesProduce reports for management (e.g. dashboards)Write attractive and concise copy for advertsSuggest and develop new campaigns across multiple channelsMaintain partnerships with PPC ad platforms and vendorsFind ways to reduce risk of click fraudKeep abreast of PPC and SEM trendsRequirements and skillsProven experience as a PPC Manager orExperience in data analysis and reportingKnowledge of SEO and digital marketing conceptsFamiliarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferredWorking knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)Understanding of HTML and XML is a plusProficient in MS Office (particularly Excel)Excellent communication skillsAnalytical thinking with strong math skills