Digital Marketing: Outline Ads/ Group Ads and Site-link extensions, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI/ROAS. Understanding of Bid-Strategy and optimise campaigns based on quality leads. Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns Perform ongoing paid keyword discovery, expansion and optimizationRequirements and skills Manage PPC campaigns across Google, Bing, and other paid platforms. Well-versed in performance marketing, conversion, and online customer acquisition Up-to-date with the latest trends and best practices in search engine marketing In-depth experience with bid management tools Experience with website analytics tools Familiarity with A/B and multivariate experimentsKey Functional Areas of Responsibility Plan, develop and implement our SEM/SEO strategy Work towards organic search optimization and ROI maximization Identify key SEO/SEM KPIs Monitor redirects, click rate, bounce rate, and other KPIs Identify problems and deficiency and implement solutions in a timely manner Suggest improvements in process and productivity optimization Stay up to date with the latest SEO and digital marketing latest trends and best practicesProfessional Skills & Qualifications 1 year+ of experience as SEO/SEM Executive or similar role 1 year+ of experience in Technical / Analytical Skills. Proven success in SEO Expertise in A/B and other testing methods Familiarity with HTML, CSS, JavaScript is a plus Good time-management skills