digital marketing:
outline ads/ group ads and site-link extensions, collecting and analysing data, identifying trends and insights in order to achieve maximum roi/roas.
understanding of bid-strategy and optimise campaigns based on quality leads.
tracking, reporting and analysing website analytics, pay-per-click (ppc) initiatives and campaigns
perform ongoing paid keyword discovery, expansion and optimization
requirements and skills
manage ppc campaigns across google, bing, and other paid platforms.
well-versed in performance marketing, conversion, and online customer acquisition
up-to-date with the latest trends and best practices in search engine marketing
in-depth experience with bid management tools
experience with website analytics tools
familiarity with a/b and multivariate experiments
key functional areas of responsibility
plan, develop and implement our sem/seo strategy
work towards organic search optimization and roi maximization
identify key seo/sem kpis
monitor redirects, click rate, bounce rate, and other kpis
identify problems and deficiency and implement solutions in a timely manner
suggest improvements in process and productivity optimization
stay up to date with the latest seo and digital marketing latest trends and best practices
professional skills & qualifications
1 year+ of experience as seo/sem executive or similar role
1 year+ of experience in technical / analytical skills.
proven success in seo
expertise in a/b and other testing methods
familiarity with html, css, javascript is a plus
good time-management skills