Digital Marketing:
€¢ Outline Ads/ Group Ads and Site-link extensions, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI/ROAS.
€¢ Understanding of Bid-Strategy and optimise campaigns based on quality leads.
€¢ Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns
€¢ Perform ongoing paid keyword discovery, expansion and optimization
Requirements and skills
€¢ Manage PPC campaigns across Google, Bing, and other paid platforms.
€¢ Well-versed in performance marketing, conversion, and online customer acquisition
€¢ Up-to-date with the latest trends and best practices in search engine marketing
€¢ In-depth experience with bid management tools
€¢ Experience with website analytics tools
€¢ Familiarity with A/B and multivariate experiments
Key Functional Areas of Responsibility
€¢ Plan, develop and implement our SEM/SEO strategy
€¢ Work towards organic search optimization and ROI maximization
€¢ Identify key SEO/SEM KPIs
€¢ Monitor redirects, click rate, bounce rate, and other KPIs
€¢ Identify problems and deficiency and implement solutions in a timely manner
€¢ Suggest improvements in process and productivity optimization
€¢ Stay up to date with the latest SEO and digital marketing latest trends and best practices
Professional Skills & Qualifications
€¢ 1 year+ of experience as SEO/SEM Executive or similar role
€¢ 1 year+ of experience in Technical / Analytical Skills.
€¢ Proven success in SEO
€¢ Expertise in A/B and other testing methods
€¢ Familiarity with HTML, CSS, JavaScript is a plus
€¢ Good time-management skills