- Create and manage social media profiles and presence on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.- Develop engaging content for posts, including text, images, and videos, to build brand awareness and increase followers.- Monitor, track, and analyze social media performance, engagement, and ROI.- Use analytics tools to measure the effectiveness of social media campaigns and make data-driven decisions to optimize strategies.- Stay updated on social media trends and best practices.- Research new features and algorithms on various platforms to stay ahead of the curve and implement innovative ideas for maximum impact.- Respond to comments and messages from followers in a timely and professional manner.- Engage with the audience, address queries, resolve complaints, and foster a positive relationship with customers.Required skills and expectations:- Strong communication skills, both written and verbal, to create compelling content and interact with followers effectively.- Creativity and a keen eye for design to craft visually appealing posts and maintain a consistent brand image.- Knowledge of social media marketing techniques and tools to drive engagement and reach target audiences.- Ability to multitask, prioritize tasks, and work independently in a remote work environment.- Basic understanding of analytics and reporting to track performance metrics and adjust strategies accordingly.