Digital Marketing Specialist Graduate Fresher Jobs in Nashik

Social Media SpecialistKEY RESPONSIBILITIES1. Social Media Management & Strategy Plan, execute, and oversee content strategies across Instagram, Facebook, LinkedIn, YouTube, and emerging channels. Craft engaging video scripts, captions, reels, and visual concepts for our portfolio brands (sports, activewear, lifestyle, footwear). Manage content calendars, post schedules, and maintain a consistent brand voice across platforms. Engage with online communities, respond to audience queries, and drive active customer participation. Stay updated on platform algorithms, social media trends, viral audio, and retail marketing best practices.2. AI-Driven Content & Innovation Integrate generative AI tools (ChatGPT, Claude, Midjourney, Adobe Firefly, Canva AI) into daily workflows for copy, visual creation, and brainstorming. Automate content workflows and social media scheduling using AI-assisted productivity tools. Experiment with AI-driven content optimization and audience segmentation for organic and paid campaigns.3. Reporting & Collaboration Track and report key social metrics (reach, engagement rate, follower growth, conversion). Collaborate with internal trade/retail marketing teams and store managers to support store activations, new launches, and offline events.REQUIRED QUALIFICATIONS & SKILLS Experience: 1-2 years in social media management, digital marketing, or content creation (Retail/ -Lifestyle preferred). Content Skills: Proficient with Canva, CapCut, Adobe Premiere Pro, Photoshop, or Lightroom. Platform Knowledge: In-depth understanding of Instagram Reels, LinkedIn, YouTube Shorts, and Meta Business Suite. Communication: Strong written and verbal English skills with excellent copywriting capability. Organizational & AI Skills: Strong organizational, planning, and workflow management skills with proficiency in leveraging AI tools for task organization, workflow automation, content scheduling, project coordination, and digital asset management.