About GrowthAcad:GrowthAcad is a leading digital marketing training institute based in Pune and Nagpur, dedicated to empowering professionals and students with the skills and knowledge needed to excel in the ever-evolving digital landscape. Our mission is to bridge the digital skills gap by collaborating with industry experts and mentors to provide and cohort-based digital marketing courses online and offline in Pune and Nagpur.Job Description:Are you a digital marketing enthusiast with a passion for driving growth through innovative strategies? GrowthAcad is seeking a dynamic and results-driven Digital Marketing Specialist to join our team in Pune. As a key member of our marketing department, you will play a pivotal role in developing and executing digital marketing campaigns to promote our courses and expand our online presence.Key Responsibilities:1. Digital Campaign Management:- Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, search, and display advertising.- Create and manage paid advertising campaigns, including Google Ads and social media ads.2. Content Strategy:- Collaborate with the content team to develop engaging and relevant content for digital marketing campaigns.- Ensure content aligns with SEO best practices and brand guidelines.3. SEO and SEM:- Conduct keyword research and analysis to improve organic search rankings.- Monitor and report on website traffic and search engine performance.- Manage and optimize pay-per-click (PPC) campaigns.4. Analytics and Reporting:- Monitor key performance indicators (KPIs) and generate reports to measure the effectiveness of digital marketing efforts.- Use data-driven insights to make recommendations for campaign optimization.