Customer relationship management: Develop and maintain long-lasting relationships with customers, act as a point of contact for inquiries and complaints, and ensure customer satisfaction. Strategy and planning: Create and implement customer retention programs, develop strategies to address customer needs, and collaborate with other departments to align on customer experience goals. Data analysis and reporting: Analyze customer data to identify trends, segment customers, and provide insights to leadership. CRM system administration: Manage the CRM system, ensure data accuracy and integrity, and provide training to users. Sales and growth: Identify opportunities for upselling and cross-selling, and help the sales team meet revenue goals.