Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leadsMarketing of digital products such as websites and mobile applications in both ways Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaignsUsing Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral Youtube videos or any online marketing campaignMonitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectivenessPerforming activities relating to Search Engine Optimization on a continuous basisCreating and executing SMS and E-mail based marketing campaignsExecuting Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etcReviewing and actively managing website and other online assets and sourcesPromoting employers products and/or services in the digital spaceUsing and researching the internet and new media to reach new customers, generate leads and retain existing customersAnalyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.