Sales Officer (Full Time)

Cocoguru Coconut industries Private Limited

Job Summary

Achieve sales targets, manage distributors and retailers, and ensure strong brand visibility in the assigned territory

Key Responsibilities

Sales & Revenue Generation

Achieve monthly, quarterly, and annual sales targets.

Increase sales volume by developing relationships with retailers, distributors, and wholesalers.

Identify new business opportunities to expand market share.

Market & Retailer Management

Regularly visit retail outlets to ensure product availability and visibility.

Collect and analyze market feedback, competitor activities, and customer preferences.

Address and resolve retailer concerns regarding pricing, supply, and product promotions.

Distributor & Channel Management

Manage and develop relationships with distributors and stockists.

Ensure proper inventory management and timely replenishment of stock.

Monitor distributor performance and ensure adherence to company policies.

Promotions & Merchandising

Execute trade promotions, in-store branding, and visibility campaigns.

Work with marketing teams to drive promotional activities and product launches.

Reporting & Analysis

Maintain and submit daily/weekly/monthly sales reports.

Analyze sales data to identify trends and areas for improvement.

Provide insights on competitor strategies and pricing.

Task Description

Secondary Sales

Visit 50 to 60 retail outlets per day in the given beat as per PJP

Cover newly opened oultets along the way

Check stock levels at each outlet

Check validity and freshness. Arrange them in order.

Collect orders for each outlet and update it in the sales force automation app

Share the orders with the distributor at the end of the day

Ensure supply to outlets as per the order taken

Report the market situation in summary to the senior at the end of the day

Primary Sales

Check physical stock at distributor godown, collect stock levels

Maintain stocks in first-in first-out manner

Collect payments from distirbutors as per the agreed terms

Make primary order from distributor based on the desired stock level

Qualifications

Education - Graduation Degree

Experience 3+ years in FMCG industry

Gender Male

Age 25 to 45 years

Location Localite to the given territory

Language Local language proficiency (Kannada, Tulu)

Traveling Own two-wheeler for daily travel

Phone Smart phone with Android OS

Working Conditions

Field work . personal visit to retailers and distributors in own 2 wheeler

Document the work done in the sales force automation app

9 hours of field work from 1st outlet to last outlet for the day

8 hours incase the beat is at an outside location

Working from Monday to Saturday, Sunday holiday

Report to Area Sales Manager

Knowledge (What they should know)

FMCG Industry & Market Trends - Understanding of the FMCG sector, including consumer behavior, market trends, and competitive landscape.

Sales & Distribution Network - Knowledge of general trade (GT) and modern trade (MT), and e-commerce sales channels.

Product Knowledge - In-depth knowledge of the companys products, benefits, and differentiators.

Retail & Trade Marketing - Understanding promotional strategies, merchandising, and branding at retail points.

Sales Analytics - Ability to interpret sales data, analyze trends, and derive actionable insights.

Geographical Insights - Awareness of the assigned territorys consumer preferences, demographics, and competitor activities.

Skills (What they should be able to do)

Sales & Negotiation - Strong ability to pitch products, close deals, and negotiate pricing and margins.

Communication & Persuasion - Clear and effective communication with distributors, retailers, and internal teams.

Relationship Management - Building and maintaining long-term partnerships with retailers and distributors.

Problem-Solving - Quickly addressing customer complaints, stock issues, and market challenges.

Time & Territory Management - Efficiently covering the assigned region, planning store visits, and optimizing routes.

Reporting & Data Analysis - Using MS Excel and CRM tools to track sales performance, forecast demand, and report findings.

Teamwork & Collaboration - Working with internal teams (marketing, logistics, finance) for smooth execution.

Attitude (How they should approach the job)

Proactive & Target-Driven - Passion for achieving and exceeding sales targets.

Customer-Centric Mindset - Focused on customer satisfaction and service excellence.

Resilience & Adaptability - Ability to handle rejections, tough market conditions, and changing strategies.

Integrity & Professionalism - Honest and ethical approach in sales dealings.

Self-Motivated & Energetic - Ability to work independently with a go-getter attitude.

Competitive Spirit - Willingness to outperform competitors and continuously improve.

Compensation

Fixed Salary defined in terms of CTC

Incentives - ` 3,000 per month on achieving 100% of the monthly target, proportionally above 90% of the target

Traveling expenses at ` 3 per km

Daily Allowance of ` 75 per day

ESI, PF as applicable

Paid Leaves

Introduction to Cocoguru

Cocoguru are manufacturers of pure coconut oil from Puttur. Varieties of coconut oil like Roasted and Cold Pressed are made. They are suitable for cooking and available in consumer packs like pouch, bottles and cans. Oil fried snacks like Banana Chips, Murukku, Nippattu etc are made from coconut oil and sold in pouches. Manufactured at a modernised unit at Kallarpe, Puttur distributed in general stores and super markets at coastal and malnad districts of Karnataka and Bengaluru city. Products are also sold in major ecommerce portals like Amazon, Flipkart and Jiomart all over India.

• Experience

  3 - 5 Years

• No. of Openings

  5

• Education

  B.A, B.C.A, B.Com

• Role

  Sales Officer

• Industry Type

  FMCG / Food / Beverages

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Door No-5-122/B, Kallarpe, Aryapu Village, Puttur, Dakshina Kannada, Karnataka