Social Media Optimization Manager Jobs

# Social Media ManagerIndustry: Women's Ethnic Fashion / ApparelLocation: Delhi NCREmployment Type: Full-Time### About the RoleWe are looking for a creative, proactive, and results-driven Social Media Manager to manage and grow our brand presence across all major social media platforms.The person will be responsible for planning, creating, coordinating, posting, and managing content across Instagram, Facebook, YouTube, LinkedIn, Google Business Profile, and other relevant platforms.This role is ideal for someone who understands fashion, visual content, social-media trends, reels, storytelling, and digital marketing, and can turn our latest collections and products into engaging content that increases brand visibility and generates business enquiries.### Key Responsibilities1. Social Media Management* Manage the company's social media profiles across Instagram, Facebook, YouTube, LinkedIn, Google Business Profile and other relevant platforms.* Create and maintain a monthly/weekly social media content calendar.* Schedule and publish posts, reels, stories, videos, product launches and collection updates consistently.* Ensure all profiles remain active, professional and up to date.* Maintain consistent brand identity, tone and visual style across platforms.2. Content Creation & Coordination* Plan creative content around new collections, products, trends, festivals and seasonal occasions.* Create engaging Instagram Reels, posts, carousels and stories.* Coordinate with photographers, videographers, designers and internal teams for content creation.* Shoot simple behind-the-scenes/product content using a smartphone when required.* Write captions, hooks, CTAs, hashtags and other supporting copy.* Repurpose content intelligently across different platforms.3. Fashion & Trend Research* Regularly monitor Instagram, YouTube and other platforms for emerging fashion and content trends.* Identify trending reel formats, sounds, hooks, editing styles and content ideas.* Develop content ideas that are relevant to the Indian ethnic-wear and fashion industry.* Study competitor social-media activity and identify opportunities for differentiation.4. Audience & Community Management* Monitor comments, DMs, mentions and enquiries.* Respond professionally and promptly to customer/retailer queries.* Identify genuine business leads coming through social media and coordinate with the sales team.* Encourage engagement through polls, questions, stories and other interactive formats.5. Growth & Performance* Track monthly performance across all social-media platforms.* Monitor reach, impressions, engagement, followers, views, shares, saves, profile visits and enquiries.* Identify what type of content performs best and continuously improve the content strategy.* Provide a monthly report with key performance metrics and recommendations.* Work towards increasing brand awareness, follower growth, engagement and business enquiries.6. Brand & Product Promotion* Promote new collections and products through strategic social-media campaigns.* Create content around launches, festive collections, bestsellers and special offers.* Highlight the brand's strengths as a manufacturer/wholesaler and build credibility among retailers and business buyers.* Support campaigns designed to attract retailers, distributors and wholesale customers.### Required Skills* 1-3 years of experience in social media management/content creation preferred.* Strong understanding of Instagram and YouTube.* Good knowledge of Reels, Stories, Instagram algorithms and social-media trends.* Basic graphic-design and video-editing skills.* Familiarity with tools such as Canva, CapCut, Meta Business Suite or similar platforms.* Excellent content-writing and caption-writing skills.* Good understanding of hashtags, keywords and social-media SEO.* Strong visual sense, particularly for fashion and lifestyle content.* Ability to work independently and meet posting deadlines.* Good communication and coordination skills.### Preferred* Experience working with fashion, apparel, ethnic wear, jewellery, lifestyle or D2C brands.* Experience managing YouTube channels and creating short-form video content.* Knowledge of Meta Ads and basic digital marketing.* Understanding of Google Business Profile and local SEO.* Photography/videography skills.* Experience generating leads through social media.### Key Performance Indicators (KPIs)The candidate will be evaluated on:* Consistency and quality of content published.* Growth in Instagram, Facebook and YouTube presence.* Reel/video views and engagement.* Follower growth and audience quality.* Increase in profile visits and enquiries.* Leads generated through social media.* Improvement in Google Business Profile activity.* Quality and execution of new content ideas.* Monthly reporting and performance analysis.### What We Are Looking ForWe are looking for someone who doesn't just upload posts.The ideal candidate should think like a content creator + social media strategist + brand manager - someone who can understand our products, identify what will work online, create compelling content around them, and continuously improve our social-media presence.If you are passionate about fashion, content creation and social media and enjoy building brands from the ground up, we would like to hear from you.

Were Hiring!Looking for an E-commerce & Digital Marketing Executive to manage Amazon, Flipkart & Meesho, along with Social Media Accounts.Skills: E-commerce, Digital Marketing, Social Media Management, SEO & basic Ads knowledge. Full-time Experience preferred

As a Social Media Manager, you will play a vital role in enhancing our online presence and engaging with our audience across various social media platforms. Key Responsibilities:- Content Creation: Develop engaging and creative content tailored for each social media platform to attract and retain followers.- Social Media Strategy: Design and implement effective social media strategies to increase brand awareness and drive traffic to our website.- Performance Analysis: Monitor social media metrics and analytics to evaluate the performance of different campaigns, making adjustments based on data insights.- Community Management: Actively engage with followers, responding to comments and messages in a timely manner to foster a positive community atmosphere.- Trend Monitoring: Stay updated on the latest industry trends and social media changes to keep our strategies relevant and competitive.- Collaboration: Work closely with other departments, such as marketing and design, to align social media efforts with broader company initiatives.Required Skills and Expectations:Candidates should have 1 to 3 years of experience in social media management or a related field. Strong written communication skills are essential, along with a deep understanding of various social media platforms. Proficiency in using social media tools and analytics programs is required to track performance and generate reports. A creative mindset and a keen eye for detail will help in creating vivid and appealing content. Being a team player, with the ability to work collaboratively in an office environment, as well as self-motivation and adaptability are also important for success in this role.

Responsibility:* Responsible for client communication. Should reply to all communications timely.* Prepare the project structure / strategies / plan of action and get it executed by team.* Responsible to deliver the scheduled tasks / module / milestones for assigned projects to ensure that project delivery is on time.* Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, email, social media and displayadvertising campaigns, in line with brand plans and business priorities.* Provide creative ideas for content marketing, update websites and collaborate with designers to improve user experience.* Assist in the formulation of strategies to build a lasting digital connection and perform competitor analysis as well.* Planning and controlling of the digital marketing budget and spending by allocating budgets to different channels.* Using A/B testing to optimize performance.* Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports.Lead and manage state-of-the-art SEO/ASO strategies to directly optimize and improve organic results for Inhouse and our clients through deep research,strategizing, management, and effective reporting.Conduct thorough Keyword research and audits in coordination with client business objectives to optimize existing content and uncover new opportunities.Effectively communicate strategizing to SEO/ASO team for timely and efficient results.Collaborate with internal teams for suggestions and optimizations on campaigns.Reporting & Management:-Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO/ASO strategies for efficient reporting.Communicate with clients and managers to provide project development, and results within timelines.Manage and execute strategies with the team of SEO/ASO analysts.Keep abreast of the latest Digital Marketing and integrated marketing trends

Production Management: Supervise assembly lines, coordinate with suppliers, optimize workflows, and ensure compliance with safety and quality standards (e.g., ISO certifications). Monitor inventory, reduce waste, and implement lean manufacturing techniques to meet production targets.Sales and Marketing: Develop sales strategies, analyze market trends, forecast demand, and manage dealership networks or direct sales teams. Negotiate with distributors, track sales performance, and handle customer relations to boost revenue.Team Leadership: Hire, train, and lead cross-functional teams (e.g., engineers, salespeople, technicians). Resolve operational issues, conduct performance reviews, and foster collaboration between production and sales departments.Financial Oversight: Budget for production costs, sales expenses, and profitability. Analyze KPIs like production yield, sales volume, and ROI to make data-driven decisions.Compliance and Innovation: Ensure adherence to regulations (e.g., emissions standards, labor laws). Stay updated on industry trends like electric vehicles or autonomous tech, and drive process improvements.Required Skills and CompetenciesTechnical Skills: Knowledge of automotive engineering, supply chain management, and tools like ERP systems (e.g., SAP) or CRM software.Soft Skills: Strong leadership, communication, negotiation, and problem-solving abilities. Analytical mindset for data interpretation and strategic planning.Industry Knowledge: Familiarity with automotive trends, such as sustainability, digital transformation, and global markets.Certifications: Often beneficial, like PMP (Project Management Professional) or Six Sigma for process improvement.Education and ExperienceEducation: Bachelor's degree in Business Administration, Engineering, Automotive Technology, or a related field. Advanced degrees (e.g., MBA) are common for senior roles.Experience: 10-20+ years in automotive production or sales, often starting in roles like production supervisor or sales representative. Experience in multinational companies is advantageous due to global supply chains.

Develop and execute a comprehensive social media strategy aligned with company and marketing goals.Manage HealthismPlus social media accounts including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.Create and manage monthly/weekly social media content calendars.Plan, create, and publish engaging posts, reels, stories, videos, carousels, and campaigns.Develop creative concepts and content ideas based on healthcare and industry trends.Write engaging captions, copy, headlines, and promotional content.Coordinate with graphic designers, video editors, content writers, and external agencies.Monitor comments, messages, mentions, reviews, and overall community engagement.Develop strategies to increase followers, reach, engagement, website traffic, and leads.Plan and execute social media campaigns, contests, influencer collaborations, and promotional activities.Monitor competitors and identify new social media trends and opportunities.Track and analyze social media performance using platform analytics and reporting tools.Prepare weekly and monthly performance reports with insights and recommendations.Manage the company's online brand reputation and ensure consistent brand communication.Work closely with the Brand, Digital Marketing, Sales, and Business Development teams to support business objectives.Stay updated with the latest social media algorithms, trends, tools, and best practices.

We are seeking a Digital Marketing Executive to join our team in Vadodara. The successful candidate will assist in developing and implementing effective digital marketing strategies to enhance our online presence and drive customer engagement.Key responsibilities include:1. Social Media Management: Create and manage content for various social media platforms, ensuring consistent branding and engaging posts that resonate with our audience.2. Content Creation: Develop high-quality, relevant content for blogs, emails, and website updates, aimed at attracting and retaining customers.3. SEO Optimization: Conduct keyword research and optimize on-page content to improve search engine rankings and enhance organic traffic.4. Email Marketing: Design and execute email marketing campaigns, track performance metrics, and optimize campaigns based on results.5. Analytics Monitoring: Analyze data using tools like Google Analytics to measure the effectiveness of digital marketing efforts and provide actionable insights for improvement.Candidates should have a graduate degree and possess 1 to 2 years of experience in digital marketing. Strong communication skills, both written and verbal, are essential. Familiarity with social media platforms, SEO practices, and email marketing is required. A proactive attitude, creativity, and the ability to work effectively in a team-oriented environment are crucial for success in this role.

Job Title: Medical Shop Assistant / Pharmacy AssistantCompany: Srinivasa Generic Medical ShopLocation: Sri Nagar Colony, Ramanthapur, HyderabadWorking Hours: 9:00 AM - 10:00 PMJob Type: Full-time### Job DescriptionWe are looking for a responsible, active and customer-friendly Medical Shop Assistant to join our team.The candidate should be able to handle day-to-day medical shop activities efficiently and should also be interested in basic computer work and social media management.### Key ResponsibilitiesMedical Shop Operations* Attend customers politely and understand their requirements.* Assist in dispensing medicines as per valid prescriptions and under the supervision of the pharmacist.* Arrange medicines properly and maintain shelves.* Check stock, expiry dates and medicine availability.* Receive and arrange incoming stock.* Assist with billing and maintain basic shop records.* Keep the medical shop clean and well organised.* Handle customer enquiries regarding medicine availability and prices.* Assist with WhatsApp orders and customer communication.* Coordinate local home-delivery orders when required.Social Media & Digital Work* Manage the shop's Instagram and Facebook accounts.* Post regular health-related content, medicine awareness posts, offers and shop updates.* Create simple posts/reels using Canva or similar apps.* Take basic photos/videos of the shop and products for social media.* Reply to basic social media messages and enquiries.* Help increase the shop's local online presence and customer engagement.* Maintain WhatsApp communication with customers.* Support online promotional activities and local digital marketing.Other Responsibilities* Be proactive and productive during working hours.* Maintain good relationships with regular customers.* Help identify opportunities to improve sales and customer service.* Complete assigned daily tasks on time.* Follow proper pharmacy practices and company instructions.* Maintain professional behaviour and punctuality.### Candidate Requirements* Previous experience in a medical shop/pharmacy/retail store is preferred.* Good communication and customer-handling skills.* Basic knowledge of medicines and medical shop operations is preferred.* Basic computer/smartphone knowledge.* Should be comfortable using WhatsApp, Instagram and Facebook.* Basic knowledge of Canva or willingness to learn is an advantage.* Should be active, responsible and willing to learn.* Should have a positive attitude and take initiative rather than waiting for instructions.* D.Pharm/B.Pharm qualification is not mandatory for this position; practical medical-shop experience and ability to handle responsibilities are important.### We Prefer Someone Who Is* Hardworking and sincere* Customer-friendly* Quick learner* Responsible and punctual* Good at communication* Comfortable with smartphones and social media* Interested in both medical shop work and digital marketing* Able to manage multiple tasks efficiently* Willing to take initiative and contribute to the growth of the shopAdditional incentives can be considered based on performance and responsibilities.### How to ApplyInterested candidates can apply through WorkIndia or contact us directly.Srinivasa Generic Medical ShopPhone/WhatsApp: 9398743609Location: Sri Nagar Colony, Ramanthapur, Hyderabad

DIGITAL MARKETING AGENT - ROLES & RESPONSIBILITIESResearch global financial markets, stocks, crypto and economic news, and create daily market-related content. Manage social media platforms and publish 3 posts daily, including market updates, educational content and trending financial topics.Create social-media graphics, slides, presentations, reels and captions, manage the content calendar, monitor competitors and trends, and track social-media performance to improve reach, engagement and audience growth.Skills: Financial market knowledge, content writing, social media management, Canva/design, basic video editing, research, SEO and digital marketing.

WE'RE HIRING - MARKETING MANAGERAre you a creative, confident, and result-oriented marketing professional who knows how to turn ideas into growth? We're looking for a talented Marketing Manager to join our growing team!As our Marketing Manager, you will play a key role in building our brand, developing impactful marketing campaigns, increasing customer engagement, and driving business growth. You'll work closely with our team to create and implement innovative marketing strategies across digital and offline platforms. Key Responsibilities Develop and execute effective marketing strategies Plan and manage digital marketing campaigns Generate leads and improve customer engagement Manage social media and brand communication Conduct market research and identify new opportunities Track campaign performance and prepare reports Build strong customer and business relationships We're Looking ForA candidate with strong communication, leadership, creativity, strategic thinking, and problem-solving skills. Experience in digital marketing, social media marketing, lead generation, or brand management will be an advantage. Why Join Us?Grow your career, work on exciting projects, develop your skills, and become part of a supportive and ambitious team. Apply Now!Send us your resume and take the next step toward an exciting career opportunity.Your talent can make a difference. Join us and grow with us!

We are looking for a creative and enthusiastic Social Media Manager to join our team in Raipur. In this role, you will be responsible for managing our brand's online presence and engaging with our audience across various social media platforms. Key Responsibilities:- Content Creation: Develop engaging and relevant posts, graphics, and videos for our social media channels to attract and retain audience interest.- Social Media Strategy: Assist in crafting and implementing social media strategies that align with our overall marketing goals, helping to increase brand awareness and engagement.- Audience Engagement: Monitor comments, messages, and mentions on all social platforms, responding promptly to foster community interaction and customer loyalty.- Analytics Tracking: Use analytics tools to track performance metrics, providing insights and recommendations for improving social media efforts based on data trends.- Collaboration: Work closely with other team members, including marketing and design, to ensure a cohesive brand message across all platforms.Required skills and expectations include solid knowledge of various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. You should possess strong communication skills, both written and verbal, and have a creative mindset to develop captivating content. A diploma in marketing, communications, or a related field is preferred. Having basic graphic design skills and familiarity with social media management tools will be a plus. An eagerness to learn and adapt in a fast-paced environment is essential for success in this role.

As an E-commerce Manager, you will play a crucial role in managing our online sales platforms and strategies to enhance our e-commerce presence. Your responsibilities will include:- Overseeing Online Sales: Manage daily operations of e-commerce websites, ensuring products are listed accurately and are up-to-date to enhance the customer shopping experience.- Developing Marketing Strategies: Create and implement marketing campaigns that promote our products and increase visibility, utilizing social media, email marketing, and online advertisements.- Analyzing Sales Data: Monitor and analyze sales performance, customer trends, and market conditions to make informed decisions that boost sales and profitability.- Managing Inventory: Ensure that product inventories are adequately stocked and organized, coordinating with suppliers to manage stock levels effectively.- Customer Service Oversight: Address customer inquiries and feedback, ensuring that all customer experiences are positive and that issues are resolved promptly.- Collaborating with Teams: Work closely with various teams, including marketing, design, and logistics, to align strategies that enhance the overall e-commerce process.To excel in this role, candidates should have strong analytical skills, attention to detail, and basic knowledge of e-commerce platforms. Good communication skills are essential for coordinating with team members and addressing customer needs. A willingness to learn and adapt to new technologies will be vital for success in this fast-paced environment. Prior experience in sales or customer service is a plus, but not mandatory.

We are seeking a motivated and results-oriented Sales Executive Inter for a 3-month internship focused on lead generation, client acquisition, B2B sales, business development, and customer relationship management. The role offers hands-on industry experience, mentorship, and exposure to real-world sales processes. High-performing candidates may receive a Pre-Placement Offer (PPO) for a full-time position upon successful completion of the internship.

We are looking for a Digital Marketing Manager to join our team in Chandigarh. This role requires someone with 1 to 2 years of experience in digital marketing and a professional degree. The ideal candidate will have a passion for online marketing and a desire to grow with our company.Key Responsibilities:- Develop Digital Marketing Strategies: Create and implement effective online marketing plans to enhance brand awareness and drive traffic to our website.- Manage Social Media Accounts: Oversee our social media presence by creating engaging content, responding to followers, and analyzing metrics to improve performance.- Execute Email Marketing Campaigns: Design and send successful email campaigns, ensuring they are targeted, relevant, and generate leads.- Analyze Marketing Performance: Use tools like Google Analytics to monitor and report on website and campaign performance, making data-driven decisions for future strategies.- Collaborate with Other Teams: Work closely with sales, design, and content teams to ensure consistent messaging and alignment of marketing efforts.Required Skills and Expectations:The ideal candidate should possess strong communication skills, both written and verbal, to create compelling content. A good understanding of SEO and PPC strategies is essential to drive traffic and improve rankings. Experience with social media platforms and marketing tools is also important. Additionally, the candidate should be detail-oriented and able to manage multiple projects simultaneously while adapting to a fast-paced work environment. Lastly, a willingness to learn and stay updated with industry trends is expected.

Join Atul Industries, an already booming manufacturing firm with a huge reputation in the catering disposables market! We manufacture premium paper napkins and a wide range of catering disposable products. We are looking for a confident Female Telecaller & Customer Relationship Executive to handle outbound business marketing and assist walk-in clients at our office in Makarpura GIDC, Vadodara.Key Responsibilities:B2B Outbound Calling: Reach out to potential clients including caterers, restaurants, hotels, resorts, hospitals, and the broader hospitality sector to market our products.Lead Generation & Sales: Explain product specifications, share catalog details, quote wholesale pricing, and build long-term business relationships.Offline Customer Handling: Welcome and manage occasional incoming B2C footfall/walk-in customers who visit our facility offline.Database Management: Follow up regularly with existing corporate clients and maintain clean records of daily calls and sales inquiries in Excel.Requirements & Key Skills:Education: 12th Pass or Graduate.Experience: 0 to 3 years in telecalling, retail sales, or hospitality customer service (Freshers with excellent communication are welcome).Languages: Fluid fluency in Gujarati and Hindi to easily pitch to regional caterers and hotel managers.Skills: Enthusiastic phone manner, basic computer skills (MS Excel/WhatsApp Business), and a welcoming personality for offline clients.Location: Candidates living in or near Makarpura, Manjalpur, Tarsali, or Maneja are highly preferred for a seamless commute.Why Join Us?Work with a trusted, highly reputable, and rapidly growing brand in the industrial hub of Makarpura.Day shift only with a safe, professional, and corporate factory-office setup.

SME Relationship Manager Company: Talent Zone ConsultantJob Title: Senior SME Relationship Manager / SME Lending Relationship ManagerExperience: 8-10 YearsLocation: Bangalore / Mysore / ChennaiEmployment Type: Full-timeJob SummaryTalent Zone Consultant is looking for an experienced SME Relationship Manager with 8-10 years of experience in SME lending, business banking, NBFC, FinTech or financial services.The ideal candidate will be responsible for SME customer acquisition, credit assessment, loan sourcing, portfolio management and revenue growth. The role requires strong knowledge of working capital, business loans, term loans and secured/unsecured SME lending, along with the ability to build long-term relationships with SME clients.Current SME banking roles in Bangalore emphasize acquiring, growing and retaining profitable SME portfolios, structuring appropriate credit facilities and managing portfolio returns.Key ResponsibilitiesAcquire new SME/MSME customers through direct sourcing, referrals, channels and market outreach.Develop and maintain strong relationships with SME business owners, promoters and key decision-makers.Manage the complete lending lifecycle from lead generation to sanction and disbursement.Understand customer business models, financial requirements and working-capital needs.Conduct preliminary credit assessment and financial analysis of SME borrowers.Analyse financial statements, cash flows, banking transactions and repayment capacity.Prepare and coordinate credit proposals and loan documentation with Credit and Risk teams.Handle Working Capital Loans, Term Loans, Business Loans, LAP and other SME lending products.Coordinate with Credit, Operations, Legal, Risk and Collections teams for timely processing and disbursement.Manage and grow an existing SME lending portfolio while maintaining portfolio quality.Track customer repayment behaviour, exposure, delinquency and credit risk.Identify cross-sell and up-sell opportunities across lending, payments, cash management and other financial products.Achieve monthly/quarterly acquisition, disbursement, revenue and portfolio growth targets.Build relationships with DSAs, channel partners, brokers and referral networks.Monitor market trends, competitor offerings and emerging SME financing opportunities.Ensure compliance with internal policies, KYC requirements, credit guidelines and applicable regulations.Required SkillsCore Skills:SME Lending, MSME Lending, Business Banking, Credit Assessment, Credit Analysis, Loan Processing, Loan Origination, Customer Acquisition, Portfolio Management, Relationship Management, Business Development, Financial Analysis, Financial Statement Analysis, Working Capital Loans, Term Loans, Business Loans, LAP, Secured Lending, Unsecured Lending, Credit Appraisal, Credit Underwriting, Risk Assessment, Portfolio Growth, Revenue Growth, Cross Selling, Upselling, Channel Management, DSA ManagementAnalytical / Technology Skills:Financial Modelling, Credit Risk Analysis, Banking Analysis, Cash Flow Analysis, MS Excel, CRM, MIS Reporting, Portfolio Analytics, Business AnalyticsSoft Skills:Client Relationship Management, Stakeholder Management, Negotiation Skills, Communication Skills, Presentation Skills, Business Acumen, Market Development, Problem Solving, Target OrientationCandidate Profile8-10 years of experience in SME/MSME lending, business banking, NBFC, FinTech or financial services.Strong track record in SME customer acquisition and portfolio management.Hands-on experience in credit assessment and loan processing.Good understanding of financial statements, cash flow and borrower creditworthiness.Experience handling working capital and term lending products is preferred.Candidates with experience managing high-value SME portfolios will be preferred.Strong ability to acquire new customers while retaining and expanding existing relationships.Experience working with Credit, Risk, Operations and Collections teams.MBA/PGDM in Finance/Marketing or equivalent qualification preferred.

Role OverviewWe are looking for a hands-on Brand Marketing Manager who can strengthen ourbrand positioning while driving measurable customer acquisition and revenue growth across digitalchannels.The ideal candidate should combine brand strategy, creative thinking, performance marketing,analytics, and strong execution. This role requires someone who can independently plan campaigns,manage advertising platforms, coordinate creative production, analyze results, and take completeownership of marketing initiatives.Key ResponsibilitiesDevelop and strengthen the brands positioning, messaging, tone of voice, and customer valueproposition.Create integrated marketing plans for product launches, seasonal campaigns, promotions, andbusiness priorities.Plan, launch, manage, and optimize paid advertising campaigns across:Google AdsMeta AdsPinterest AdsTikTok AdsMicrosoft Advertising/Bing AdsReddit AdsManage campaign budgets, targeting, bidding, audience segmentation, remarketing, andperformance optimization.Improve key metrics such as ROAS, CAC, CPA, conversion rate, lead quality, and marketingattributed revenue.Develop campaign concepts, advertising hooks, offers, copy, creative briefs, and contentdirection.Plan and execute structured testing across audiences, creatives, messaging, offers, and landingpages.Coordinate with designers, content creators, photographers, agencies, and other externalpartners.Ensure consistent brand communication across the website, social media, email, marketplaces,and B2B channels.Analyze customer behavior, competitors, market trends, and campaign data to identify growthopportunities.Work with the website and e-commerce teams to improve product pages, landing pages,customer journeys, and conversion rates.Support SEO, email marketing, customer segmentation, remarketing, and retention initiatives.Maintain a structured marketing calendar covering campaigns, launches, promotions, content,and testing.Prepare weekly and monthly reports with clear insights, recommended actions, and measurableoutcomes.Take complete ownership of projects, timelines, coordination, follow-ups, and final delivery.Required Experience and Skills:Minimum 5 years of total experience in brand strategy, digital marketing, growth marketing,or performance marketing.Strong hands-on experience managing performance marketing campaigns across Google, Meta,Pinterest, TikTok, Bing, and Reddit.Proven experience managing advertising budgets and delivering measurable improvements inrevenue, ROAS, CAC, CPA, or conversions.Strong understanding of brand positioning, customer segmentation, messaging, and creativestrategy.Experience developing campaigns and coordinating with designers, agencies, and contentteams.Strong knowledge of GA4, Google Tag Manager, campaign tracking, attribution, and marketingdashboards.Working knowledge of SEO, email marketing, conversion-rate optimization, and e-commercecustomer journeys.Strong analytical, communication, project-management, and problem-solving skills.Ability to work independently, manage multiple priorities, and complete projects withoutconstant supervision.Strong ownership, accountability, attention to detail, and commercial understanding.

We are seeking an experienced Digital Marketing Manager to lead our marketing strategies and develop our online presence in Bangalore or Mumbai. The ideal candidate will have 9 to 11 years of experience in digital marketing and a strong understanding of various online channels.Key Responsibilities:- Develop Digital Marketing Strategies: Create and implement comprehensive digital marketing plans to enhance brand visibility and customer engagement.- Manage SEO/SEM Campaigns: Oversee search engine optimization and paid advertising efforts to improve website traffic and lead generation.- Content Marketing Oversight: Collaborate with content creators to generate engaging and relevant content that resonates with our target audience.- Social Media Management: Drive social media strategies to increase engagement and brand awareness across multiple platforms.- Data Analysis and Reporting: Analyze digital marketing metrics to assess campaign effectiveness and prepare reports for management review.- Cross-Functional Collaboration: Work closely with sales, product, and other teams to ensure marketing efforts align with business objectives.Required Skills and Expectations:The Digital Marketing Manager should possess strong leadership abilities and excellent communication skills. A deep understanding of various digital marketing tools and platforms is essential. Candidates must have a proven track record of managing successful online marketing campaigns and a creative mindset to generate innovative ideas. Experience with data analytics to inform strategies is crucial, along with the ability to adapt to rapidly changing digital trends and technologies.