Hiring Marketing Head and Marketing Engineers for an Industrial Valve manufacturing industry in Cuddalore and Southern India
Qualification : BE / Mechanical
Experience : 3-10 years Marketing Process Equipment, Industrial Valves, Industrial Pumps, Chillers, Vacuum Pumps, and Fabricated equipments.
Work Location : Southern India & Cuddalore (Tamil Nadu)
Salary based on experience
Job Description :
€¢ Develop and execute comprehensive marketing strategies - Identify Potential markets & Customers, understand their needs, and effectively position our products.
€¢ Conduct market research to gather insights about industry trends, customer preferences, competitor activities (Revenue Opportunities, Pricing Changes), and emerging opportunities.
€¢ Create and implement promotional campaigns to showcase your equipment's features, benefits, and value proposition. Organize and Participate in Conferences, Trade shows, and Exhibitions to reach your target audience.
€¢ Develop lead generation strategies to attract and nurture potential customers through the sales funnel. Work closely with the sales team to optimize lead conversion rates and increase sales revenue.
€¢ Maintaining New Order Flow as per targeted Government and Private Order Ratios.
€¢ Develop and manage the marketing budget (Yearly, Monthly, quarterly), allocating resources effectively across various marketing activities. Monitor spending and ROI to ensure optimal resource allocation.
€¢ Work closely with cross-functional teams such as sales, design, and product development to align marketing strategies with business goals.
€¢ Adapt marketing strategies to capitalize on new opportunities and maintain a competitive edge.
€¢ Generate regular reports to track progress, identify areas for improvement, and make informed decisions.
€¢ Oversee online marketing efforts - including website optimization, social media management, content creation, and email marketing. Leverage digital platforms to expand your online presence and engage with customers.