Role Overview
The Field Marketing Executive- This role combines digital marketing coordination, lead management and supervision of social media activities to support Hospital-s growth and patient engagement objectives.
Key Responsibilities
1. Digital Account Management
- Manage and optimise all digital healthcare platforms including Practo, Justdial (JD), and other listing portals.
- Ensure accuracy and consistency of hospital information, doctor profiles, services, images, and reviews across platforms.
- Track performance metrics such as enquiries, conversions, ratings, and visibility.
2. Lead & Enquiry Management
- Take ownership of all incoming leads and patient enquiries from all sources (digital platforms, website, calls, walk-ins, ads, and social media).
- Monitor lead flow, response time, follow-ups, and conversion status.
- Maintain accurate lead records and daily reports.
3. Social Media Supervision
- Supervise hospital social media accounts (Instagram, Facebook, etc.).
- Coordinate with content creators/designers for posts, reels, campaigns, and announcements.
- Ensure content aligns with hospital branding, ethics, and medical accuracy.
- Monitor engagement, messages, comments, and enquiries from social media platforms.
4. Reporting & Performance Tracking
- Prepare daily, weekly, and monthly reports on.
- Leads received vs. converted
- Source-wise performance
- Campaign effectiveness
- Share insights and recommendations to improve lead quality and patient acquisition.
Key Skills & Competencies
- Strong understanding of digital marketing platforms in healthcare
- Excellent communication
- Patient-centric approach with strong follow-up discipline
- Ability to coordinate with multiple agencies and internal teams
- Organised, data-driven, and detail-oriented
- Good knowledge of CRM tools and Excel/Google Sheets
- Language - English, Hindi, Marathi
Experience
0 - 2 Years
No. of Openings
2
Education
Graduate (B.B.A, Professional Degree)
Role
Marketing Executive
Industry Type
Hospitals / Medical / Healthcare Equipments
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
Birmole Hospital 118/1,HOC Colony ,CUF Road CUF Nagar, Old Panvel, 410206