Lead Generation Specialist - Mohan Cooperative Industrial Estate Delhi

Job Title :- Lead Generation & Performance Marketing Specialist

We are hiring a result-oriented Lead Generation & Performance Marketing Specialist to generate, capture, manage, nurture, and convert qualified leads through LinkedIn Ads, Instagram Ads, Google Ads, WhatsApp, and Telegram. The role is focused on building a measurable lead engine that improves lead volume, lead quality, conversion rate, and return on investment.

The specialist will plan and run paid campaigns, define target audiences, manage budgets, and test creatives, headlines, calls to action, offers, and landing pages. They will continuously optimize campaigns to reduce cost per lead and improve funnel performance. A strong understanding of lead capture, lead qualification, deduplication, CRM integration, tracking, and sales handoff is essential.

A major responsibility is WhatsApp lead generation, including click-to-WhatsApp funnels, WhatsApp Business or API-based automation, instant replies, segmentation, follow-up sequences, and fast response management. The role also includes managing Telegram channels and groups, using bots or automation where needed, driving traffic into Telegram, nurturing leads, and tracking engagement.

The candidate will work closely with sales, design, and operations teams to ensure smooth lead flow and conversion support. They must prepare performance reports, analyze data, identify drop-offs, and recommend improvements.

Required skills include hands-on performance marketing experience, strong analytical ability, basic copywriting, funnel thinking, and practical knowledge of CRM and lead management tools. The ideal candidate is proactive, organized, commercially aware, and focused on measurable growth. Success will be measured by qualified leads, conversion efficiency, response speed, campaign ROI, and consistent improvement across every funnel stage.

Analytics, Targeting, Optimization, Segmentation, Automation, Retargeting, Conversion, Tracking, Reporting, Budgeting, Forecasting, Experimentation, Copywriting, Creativity, Communication, Coordination, Organization, Prioritization, Adaptability, Problem-solving, Decision-making, Accountability, Responsiveness, Scalability, Strategy, Execution, Funnel-thinking, CRM-handling, Data-interpretation, Lead-management

• Experience

  2 - 8 Years

• No. of Openings

  5

• Education

  Post Graduate (M.C.A, M.Tech)

• Role

  Lead Generation Specialist

• Industry Type

  Call Centre / BPO / KPO / ITES / LPO

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  BLOCK B-1, MOHAN CO-OPERATIVE INDUSTRIAL ESATATE, BADARPUR