•Conduct Market Research / Lead Generation activities to identify Potential Customers
• Develop, optimize and manage Cold Calling and email marketing campaigns. Driving qualified leads into the sales funnel
• Work with the Sales team in monitoring the sales pipeline and managing the opportunities in the pipeline
• Research and identify prospective companies and the right point of contact within them using professional lead sourcing and data mining platforms
• Closely communicating with the Sales team to develop sales strategies and growth sales pipeline to consistently meet quarterly revenue goals
• Research content, extract and establish authenticity of a profile from various sources such as LinkedIn