• responsible for and owning p&l for entire group’s e-commerce vertical.
• responsible for superior consumer experience throughout the full funnel and journey on
platforms via traffic and conversion improvement models.
• responsible for developing digital marketing strategy by studying economic indicators, tracking
changes in supply and demand, identifying customers and their current and future needs, and
monitoring the competition.
• identify opportunities for launching digitally native products within existing and new categories
and brands and owning the ‘ideation to launch’ lifecycle for these products.
• plans and executes all web, seo/sem, database marketing, email, social media, and display
advertising campaigns.
• develops unique digital marketing strategy for different products and ultimately drives sales
growth through various online b2b, b2c, d2c, and other channels.
• responsible for establishing partnerships and closely monitor sales across domestic as well as
global ecommerce channel partners such as amazon, flipkart, myntra, 1mg, noon, etc.
• designs, builds, and maintains our social media presence globally.
• responsible for planning and maintaining inventories and proper logistics.
• measures and reports performance of all digital marketing campaigns and assesses against goals
(roi and kpis).
• identifies trends and insights, and optimizes spend and performance based on the insights.
• plans, executes, and measures experiments and conversion tests.
• analyse data of each format from various sources such as kantar household panel, nielsen rms,
amazon pi, stack line and various other sources.
• utilizes strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touchpoints.
we need headhunting service for head of digital marketing and e-commerce from mama's earth,
itc, hul, marico, emami, amazon/flipkart (health and beauty category e-commerce head)