role:
cam/
as a customer acquisition manager (cam/senior cam), you will be responsible for acquiring new
clients for loan against property (lap), driving sales and generating business for the organization.
this is a field-based, target-driven sales role requiring strong market networking and product
knowledge. the acquisition would be through direct channels like events, exhibitions, road shows,
database & micro marketing activities.
responsibilities:
sourcing & lead generation
identify and acquire new msme customers through direct acquisition using field visits, telecalling
references, micro-marketing activity and market research.
build a strong local market presence to generate a steady pipeline of secured lap business leads
and disbursement.
build a profitable customer pool of 25 msme customers as a key account manager (kam) and
manage the entire customer life cycle for any service queries, renewals, top ups, soa etc.
file login & application processing
collect accurate customer documentation and ensure timely login of loan applications.
guide customers through eligibility and documentation, ensuring compliance with internal
policies.
cross-functional collaboration
coordinate with credit, risk, operations, and legal, technical teams for smooth file processing and
issue resolution.
act as the single point of contact for internal follow-ups and ensure end-to-end loan application
execution.
disbursement & post-sales follow-up
track loan application status and facilitate timely disbursement by resolving process delays.
explain disbursement terms and support clients with post-loan queries and servicing needs.
relationship building & client retention
build strong client relationships to drive repeat business, referrals, and long-term loyalty.
maintain regular client engagement to understand evolving needs and offer tailored financial
solutions
proactive on-ground outreach
conduct regular face-to-face visits to rural & semi-urban marketsidentify new loan leads
(home/sme/microfinance), explain our products clearly, and assist customers through application
and documentation processes, ensuring compliance with rbi & internal kyc standards
lead in-person recovery efforts by visiting delinquent borrowers' residences or businesses to
collect overdue payments, assess individual financial situations, and develop tailored repayment
arrangements compliant with rbi guidelines.
early bucket-pdm and collection management
drive portfolio quality through pre delinquency and collection management drivers like
presentation date, emi amount, sms/ telecalling/ notification and help to collect overdue amount
along with penal charges/ late payment interest through direct customer engagement, regular
field collection efforts and visits.
qualification&experience:
educational background
graduate/ postgraduate in commerce, science, or any related field (mandatory).
experience requirements
1 to 5 years of experience in a bank, nbfc, or insurance company, preferably in a direct acquisition
model
prior experience in selling hl, lap is preferable.
key skills &competencies:
strong local market knowledge and merchant network.
good understanding of loan products, customer needs, and financial documentation.
target-oriented, self-motivated, and team player with strong execution ability.
excellent communication and interpersonal skills.
demonstrated ability to perform effectively under pressure while consistently achieving
monthly targets.
ability and competency to work in the field/marketplace in the neighborhood lending
model.
performancemetrics:
achievement of monthly and quarterly disbursement targets.
number of new business merchant acquisitions.
productivity through direct and channel sourcing.
conversion rate from leads to disbursed accounts.
early bucket collection efficiency, bounce rate, entry rate and resolution.
0 - 6 Years
5 Openings
Not Disclosed
Online interview
Similar Jobs
