Responsibilities: Conceptualise, create and execute strategies for various digital and social mediacampaigns Craft compelling and engaging copy and content for social media posts, blogs, emails,website, and other digital platforms. Conduct in-depth research to understand target audiences, industry trends, andcompetitor strategies to take informed content and campaign decisions. Collaborate with the marketing team to understand clients' goals and designrequirements and to gather feedback and implement revisions as necessary. Optimize content for SEO, ensuring it is search engine friendly and can effectively driveorganic traffic to the website and social media platforms. Stay updated with emerging trends, tools and best practices to deliver innovative andimpactful content. Ensure consistency and adherence to brand guidelines in all visual assets. Work within project timelines and manage multiple assignments simultaneously.