Assess the strengths and weaknesses of the sales team and manage the sales program accordingly Meet with customers to discuss their evolving needs and to assess the quality of our company's relationship with them Develop and implement new sales initiatives, strategies and programs to capture key demographics Provide daily report of field sales success and communicate VOC data to superiors Sell to Provide on-the-ground support for sales associates as they generate leads and close new deals existing and potential direct accounts as well as provide sales support to distribution partners to participate in closing and order or to facilitate and add value to the selling process Continually develop knowledge of the business climate, applications and competition for his/her defined geography and accounts Develop, maintain and execute a territory plan