We are looking for a Marketing Executive who can ideate, develop, and execute marketing strategiesto increase our companys brand awareness and lead pipeline through online and offline channels.You will work closely with the sales team and the marketing team to ensure our marketing effortsare aligned with the company's goals and objectives.The ideal candidate will have prior marketing experience, a flair for writing and thinking out of thebox, be a people person, and be attentive to detail. We're looking for someone who is creative withwords and visuals, results-driven, and able to meet set deadlines.Responsibilities: Write engaging content for all kinds of marketing assets and collateral, including but notlimited to Instagram captions, blogs, emailers, brochures, press releases, presentations, coldemails, influencer outreach, etc Working with the marketing team to test new marketing campaigns, identify potential onlinemarketing channels, as well as advise on creation of creative digital assets like lead magnets,infographics, case studies, etc Monitor and map progress of online marketing activities using various analytical tools suchas Google Analytics, Google Search Console, etc Assist the marketing team with content ideation, creation and distribution Assist the marketing team with research, development and execution of marketingcampaigns Conduct research and implement cold marketing strategies via various platforms, forexample, LinkedIn Work with the marketing team in scaling brand and company awareness via various onlineand offline SEO activities Work with the marketing team to create and implement website improvement strategies ona monthly basis Attending on ground events and exhibitions to enable content curation and creation.Technical Skill Requirements For The Role: Bachelors degree in marketing, communications or a related field Working understanding of Instagram, Facebook, Pinterest, Youtube, LinkedIn, WordPress etc