Search Engine Optimization Expert Graduate Experience Jobs in Indore

Location: Indore (On-site)Experience: 3-5+ Years.Job OverviewWe are looking for a highly skilled and result-driven SEO Specialist / SEO Expert who has strong expertise in SEO, Local SEO, and AI-driven SEO strategies. The ideal candidate should have a deep understanding of technical SEO, keyword strategy, and website optimization, with a focus on delivering measurable growth through structured execution.Key ResponsibilitiesDevelop and execute effective SEO, Local SEO, and AI SEO strategies to improve organic visibility and rankingsConduct advanced keyword research, including intent-based, local, and transactional keywordsPerform detailed website audits and create structured action plans with clear timelines and ownership across teamsOptimize websites through on-page SEO practices, including:Meta titles, descriptions, and image alt tagsProper H1-H6 hierarchyInternal and external linking strategyNatural keyword placement and densityEnsure strong implementation of technical SEO, including:Core Web Vitals optimizationWebsite speed and performance improvementsCrawlability and indexabilityConduct content audits and collaborate with content teams to improve SEO performanceCoordinate effectively with SEO, content, and development teams to resolve issues and implement strategiesFocus on result-oriented execution with measurable KPIs (traffic, rankings, conversions)Implement high-quality off-page SEO strategies with emphasis on:Outreach and guest postingUGC backlinks (Quora, Reddit, forums)High-quality business listings and industry-specific backlinksCompetitor backlink analysis and opportunitiesAvoid low-quality or toxic backlinks such as:Directory submissionsSocial bookmarkingFile sharing and PDF submissionsClassified adsRequired Skills & ExpertiseStrong hands-on experience in SEO, Local SEO, and AI SEOIn-depth knowledge of technical SEO and website performance optimizationExpertise in keyword research tools and techniquesStrong understanding of search intent and content strategy alignmentExperience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.Ability to analyze data and derive actionable insightsStrong project management and coordination skillsExcellent problem-solving and communication abilitiesQualificationsBachelors degree in Marketing, IT, or a related field.Proven track record of improving organic traffic and search rankings.Experience working with cross-functional teams (SEO, content, development)

We are looking for a Meta & Google Ads Specialist with hands-on experience in the EdTech industry, especially in running lead generation campaigns for online degree programs.This role requires someone who understands:High-competition EdTech advertisingUniversity branding & compliance guidelinesAd account safety, policy adherence, and suspension recoveryLead quality optimization (not just lead volume)You will be responsible for planning, executing, optimizing, and safeguarding paid campaigns across Meta (Facebook & Instagram) and Google Ads platforms.Key Responsibilities1] Paid Advertising (Core Role)Plan, launch, and manage lead generation campaigns on:Meta Ads (Facebook & Instagram)Google Ads (Search, Display, Performance Max if required)Work on campaigns related to:Online MBA, MCA, BBA, B.Com, M.Sc, M.A, and similar programsOptimize campaigns for quality leads, not just CPLCreate and test multiple ad creatives, copies, audiences, and funnelsHandle high-competition keywords and bidding strategies efficiently2] EdTech & Policy ComplianceEnsure ads follow:University advertising guidelinesPlatform policies (Meta & Google)Handle situations like:Ad disapprovalsAccount restrictions or suspensionsCompetitor ad reporting or false flagsCoordinate with internal teams to make quick changes to creatives, landing pages, or messaging when required3] Audience, Keyword & Funnel StrategyPerform deep keyword research for Google Search campaignsBuild and manage:Custom AudiencesLookalike AudiencesRetargeting funnelsUnderstand user intent for working professionals looking for online degreesOptimize landing page alignment with ad messaging to improve conversion rates4] Tracking, Analytics & TaggingSet up and manage:Google Analytics (GA4)Google Tag Manager (GTM)Meta Pixel & Conversion APITrack and analyze:LeadsConversion eventsFunnel drop-offsEnsure accurate tracking of:Form submissionsThank-you page eventsLead quality indicatorsShare performance insights and optimization suggestions with the team5] Optimization & ReportingRegularly monitor:CPL, CTR, Conversion Rate, Quality Score, ROAS (where applicable)Identify performance gaps and optimize campaigns accordinglyPrepare clear performance reports with actionable insightsSuggest new testing ideas based on data and trends6] Collaboration & GrowthCoordinate with:Counselling teams (to understand lead quality feedback)Content and landing page teamsStay updated with:Meta & Google Ads policy changesEdTech advertising trendsContribute ideas for scaling campaigns safely and sustainablyRequired Skills & ExperienceProven experience in the EdTech industryStrong hands-on experience with:Meta Ads ManagerGoogle Ads ManagerSolid understanding of:Keywords & search intentLead generation funnelsConversion tracking & analyticsExperience handling policy-sensitive ad accountsAnalytical mindset with data-driven decision-makingAbility to work in a fast-paced, high-competition environmentAdditional Advantage (Good to Have)Basic knowledge of:Graphic design (Canva or similar tools)Video editing for ad creativesUnderstanding of landing page optimization and CRO

Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.Conduct keyword research to identify relevant and high-performing keywords for content optimization.Optimize website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement.Conduct on-page and off-page optimization, including link building, to improve website visibility and authority.Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines.Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic search rankings.Generate reports and present findings to the marketing team and management to showcase the impact of SEO efforts.

As an SEO specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.

Develop strategies & tactics to get word out about our company and drive qualified traffic to our front door. Plan & execute all web, SEO/SEM, database marketing, emails, social media & display advertising campaigns. Measures & reports performance of all digital marketing campaigns & assesses against goals (ROI and KPIs). Ensure the company communicates the messaging to attract prospective customers & retain existing ones. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels & customer touch points. Ability to thrive in an evolving & fast-paced environment, prioritizing & handling multiple projects concurrently Create original content and enhance existing content while incorporating SEO best practices Brainstorm, research, and contribute ideas for content that interests the target audience. Identifies trends and insights and optimizes spend and performance based on the insights. Collaborates with internal teams to create landing pages and optimize user experience. Provides thought leadership and perspective for adoption where appropriate. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies and working knowledge of ad serving tools

About the position E commerce SEO EXPERT This is a remote (INDIA) position. SupplyVan.com is looking for a Full-time Technical SEO Specialist to join our remote team. We're looking for an experienced ecommerce SEO that can: Use analytics data to solve problems such as the real reason a site's traffic declines Able to respond to technical SEO questions when management ask Decide when to vary our usual recommendations based on our industry Understand critical points of contingency for site migrations & website changes Have a thorough understanding & experience in the ecommerce spaceJob responsibilities Perform ongoing keyword research, including discovery and expansion of keyword opportunities Perform SEO site audits and backlink analyses Create content recommendations to gain organic traffic Track, report, and analyse website analytics Research and analyze competitor sites Develop link building strategy Work with teams to drive SEO in content creation and development Recommend changes to site architecture, content, internal linking, and other factors to improve SEO results for target keywordsRequired experience Proven SEO experience in the ecommerce space Solid understanding of performance marketing, conversion, and online customer acquisition Solid understanding and experience with Google Analytics Knowledge of ranking factors and search engine algorithms Up to date with the latest SEO trends and best practicesOther PLUS experience Magento, or BigCommerce platform experience Excellent communication in English Agile / Scrum methodology knowledge Month on month deliverables and projections Enthusiastic about learning and researching Experience working as part of a remote team

Develop Strong And Innovative Digital Marketing Strategies, Using SEO, PPCDrive Traffic To Company Pages And Generate Interest In Company Products And ServicesCreate Engaging Written, Graphic, And Video Content While Staying Up To Date On Latest Marketing Technologies And Social Media.

We are currently Hiring for Digital Marketing Executive / ManagerWho can maintain our social media presence across all digital channels, Write and edit content across various digital platforms and blog posts, Develop and implement SEO and SMO.Full time work from Office opportunitySalary Negotiable.Location Indore M.P.If not looking for change please refer.Work from office Full time only.Thanks.