As PPC specialist you will be generating leads through online channels such as google,linkedin and social. You should have expertise in implementing textual ads, display ads,remarketing ads using google or any other Demand side Platform.You will be involved in setting goals, budget and KPIs for all markets and track performanceaccordingly. You should have a strong experience in lead generation through search enginemarketing and working with third party tracking tools.Requirements: Hands on SEM experience in implementing and managing PPCcampaigns using Google AdWords and Adwords editor. Experience in Campaign Optimisation, Keywords Analysis, Keyword Research,Reporting and Analysis, Use of extensions/snippets/callouts and Account Auditactivities. Execute tests, collect and analyse data, identify trends and insights in order to achievemaximum ROI in paid search campaigns not limited to platforms like google Adwords,Linkedin ads, facebook ads, youtube ads, bing ads etc. Experience of using any third party tracking tools Implementing Remarketing campaigns, programmatic campaigns, lead generationcampaigns, dV 360 or any other DSP from start to finish. Adwords Certification - Fundamentals + Advanced Search/ Display/ Reporting ( Goodto have) A/B testing of ads, landing pages and new ideas and the regular evaluation of newfeatures. Experience in managing lead generation campaigns Understanding of Google Analytics Managed large ad budget accounts Rs. 5 Lakhs to 50 lakhs+ monthly budgets Clarity of thought and Analytical bent of mind Proficient on MS excel and PowerPoint Excellent organizational skills and a detail-oriented approach to problem solving Demonstrated proficiency with written and spoken English