Marketing Job Vacancies in Marol

About Softlink GlobalSoftlink Global is a leading SaaS and IT software company specializing in digitalizing logistics and freight forwarding operations. With a strong global presence across 50+ countries, our innovative and cutting-edge ERP and logistics technology solutions empower businesses to streamline complex operations, enhance efficiency, and drive profitability. We operate from offices in Singapore, the USA, and the Philippines, and across major cities in India, including Mumbai, New Delhi, Chennai, Bangalore, Kolkata, Ahmedabad, and Hyderabad.Position OverviewWe are seeking a Senior Content Strategist & Writer a strategic storyteller and hands-on content expert who will own Softlinks content ecosystem across multiple platforms. This role goes beyond writing it combines strategic planning, messaging architecture, content execution, and brand voice governance to position Softlink Global as a thought leader in the logistics-tech domain. The ideal candidate is a mature professional with the ability to balance creative excellence and strategic thinking, capable of building and scaling a content engine that drives engagement, lead generation, and brand authority.Key Responsibilities1. Content Strategy & GovernanceDevelop and lead the overall content strategy, ensuring alignment with organizational goals, product positioning, and global marketing campaigns.Define the content roadmap including themes, topics, tone, and messaging frameworks that communicate Softlinks vision and value proposition.Collaborate closely with leadership and cross-functional teams (Product, Sales, Marketing, and Design) to craft a unified brand narrative across all touchpoints.Own the brands voice and tone guide, ensuring consistency across all communication formats and regions.2. Content Creation & ExecutionWrite clear, compelling, and high-quality content for diverse formats, including but not limited to: websites, blogs, whitepapers, case studies, product copy, campaign materials, and social media.Research and produce insightful, industry-relevant, and SEO-optimized content that reflects domain depth in logistics, supply chain, and freight forwarding.Leverage storytelling techniques to humanize complex technology concepts and enhance audience engagement.Guide and mentor junior writers or external agencies, ensuring that output aligns with brand standards and strategic intent.3. Campaign & CollaborationPartner with the Digital Marketing and Demand Generation teams to plan and execute integrated campaigns supported by high-performing content assets.Collaborate with Product Marketing to translate product capabilities into customer-centric narratives and marketing collateral.Work with design and multimedia teams to ideate and co-create visual and video content for omnichannel communication.Develop and maintain a structured content calendar, ensuring timely delivery and balance between brand storytelling, product content, and market education.4. Performance & OptimizationMonitor and analyze content performance using analytics tools (Google Analytics, SEMrush, Ahrefs, etc.), and make data-driven recommendations to improve engagement and conversion.Stay updated with emerging trends in SEO, content formats, and industry communication styles.Experiment with new formats thought leadership, newsletters, video scripts, and long-form reports to elevate the brands content maturity.5. Thought Leadership & Market PositioningIdentify white-space opportunities and drive thought leadership initiatives through blogs, research reports, and editorial collaborations.Work closely with senior leadership to develop executive communication pieces including keynote messages, opinion articles, and internal communications.Represent the brand narrative at an industry level, helping position Softlink Global as an innovation leader in the logistics-tech space.6. AI & Content IntelligenceBe proficient in leveraging AI content tools (ChatGPT, Jasper, Grammarly, Gemini, Perplexity, etc.) for ideation, refinement, and optimization using AI as a creative enhancer, not a replacement.Develop frameworks, prompt libraries to streamline content creation processes for scale and consistency.Ensure originality, authenticity, and compliance in all AI-assisted outputs.What Were Looking For57 years of professional experience in content writing, content marketing, or brand storytelling ideally within the technology, SaaS, or logistics domain.Proven experience in leading or strategizing content campaigns, not just execution.Bachelors degree in Mass Communication, Journalism, Marketing, or a related field.A robust portfolio demonstrating strategic storytelling, long-form and short-form writing, and measurable content impact.Strong understanding of SEO principles, analytics tools, and digital content funnels.Excellent communication, cross-functional collaboration, and project management skills.

The mandate seeks someone who is enthusiastic, comfortable with uncertainty, flexible, great with people, understands our technical vision, and isn't afraid to roll up their sleeves and get their hands dirty.- The ideal candidate will have experience in all stages of the sales cycle. They should be confident in building new client relationships and maintaining existing ones.Job Responsibilities :- Cultivating solid relationships with clients through the provision of exceptional after-sales service.- Creating a positive onboarding experience for new clients.- Regularly interacting with clients through telephone calls, email communications, or face-to-face meetings.- Maintaining an accurate record of all existing and potential clients.- Inspire repeat-business from clients.- Responding to client inquiries in a timely and professional manner.- Analyze performance data to offer clients data-driven business insights and at the same time, use those insights to improve our service offerings- Ensure timely receivables and cash flow from clients- Ensuring smooth functioning of the account internally to help meet all deliverables including coordination with design teams, media teams, managers, and other important stakeholders.- Prepare timely team and client updates on all stages of project processesThe ideal candidate must have :- At least 4+ years of experience in account management/client services roles in digital marketing agency experience with extensive experience in performance marketing- Have excellent verbal, written communication, and presentation skills.- Have a willingness to be flexible: Work beyond what is described in the job description.- Understand the market and competitor activities.- Be able to seek out the appropriate contact in a targeted organization- Respect handling complaints- Ability to deliver results under pressure.- Have experience in project management

Role and Responsibilities- Formulate market strategies through market/consumer research and analysis of distribution channels. (Foreign Market) Will be responsible for driving the growth of the companys international business by identifying new markets and overseeing the export sales process. Develop and implement business development strategies to improve revenue and market penetration. Assist in preparation of business plans.Skills Required- Should possess strong communication and negotiate skills, market knowledge and the ability to navigate international regulations.Job involves extensive international and domestic travelling. Should be tech-savvyCold Calling, cold e-mailing

1. Develop and co-lead to win new large accounts2. Collaborate with the Sales, Specialty and Servicing leaders/teams to advance client satisfaction, retention, expansion objectives so as to achieve profitability 3. Expand & deep mine business with existing clients and ensure a high level of client relationship management4. Maintain knowledge of industry trends and potential new product and service opportunities based on which analyse client requirements & offer matching products & risk management solutions.5. Implement processes and measures for monitoring and maintaining high standards of business conduct consistent with Insurance Brokers Code of Business Conduct6. Market expertise, Leadership focus towards business expansion and amalgamation of Specie and Affinity products7. Increase exposure towards untapped Specie insurance markets and grow local Specie Insurance Business8. Create relationships with current RI markets invested in India for obtaining best pricing.9. Manage liability portfolios of clients and multiple other financial institutions as well.

Call existing/potential customers to explain about products/services to generate sales/revenue for the organisationTo utilize inbound/outbound calls to cross-sell & up-sell products/servicesTo share and record accurate information of communication with customers to update databaseAnswer questions regarding products/services to ensure customer satisfaction Ask relevant questions to understand customer requirements.Develop and sustain relationships with customers to encourage repeat business.Develop in-depth knowledge of customer products and services to make suitable recommendations based on customers' needs and preferences.Meet/exceed daily and monthly targets with respect to call volume and sales

Talking with clients & understanding the requirements.Good understanding of requirements of clients.Good communications skills (Hindi & English)

1. Achieve geography specific growth plans & targets for Health, life and commercial lines of business.2. Develop and co-lead to win new large accounts3. Collaborate with the Sales, Specialty and Servicing leaders/teams to advance client satisfaction, retention, expansion objectives so as to achieve profitability 4. Expand & deep mine business with existing clients and ensure a high level of client relationship management5. Maintain knowledge of industry trends and potential new product and service opportunities based on which analyse client requirements & offer matching products & risk management solutions.6. Implement processes and measures for monitoring and maintaining high standards of business conduct consistent with Insurance Brokers Code of Business Conduct7. Market expertise, Leadership focus towards business expansion and amalgamation of Specie and Affinity products8. Increase exposure towards untapped Specie insurance markets and grow local Specie Insurance Business9. Create relationships with current RI markets invested in India for obtaining best pricing.10. Manage liability portfolios of clients and multiple other financial institutions as well.