Marketing Analyst Job Vacancies in Kanpur

Key ResponsibilitiesSales IntelligenceAnalyze sales performance by channel, region, SKU, and customerTrack distribution, numeric & weighted coverage, and availabilityMonitor price, promotions, and competitor activitiesSupport sales forecasting and target settingDevelop dashboards and reports for leadership and field teamsMarketing & Consumer IntelligenceAnalyze consumer trends, shopper behavior, and brand performanceMeasure effectiveness of promotions, campaigns, and launchesSupport pricing, pack architecture, and portfolio optimizationConduct post-campaign ROI and promo effectiveness analysisMarket & Competitive IntelligenceTrack market share using syndicated data (Nielsen, Kantar, etc.)Monitor competitor pricing, launches, promotions, and distributionIdentify growth opportunities and whitespace in the marketCollaboration & StrategyPartner with Sales, Marketing, Trade Marketing, Finance, and Supply ChainTranslate insights into clear recommendations and action plansSupport annual planning, S&OP, and commercial strategyKey KPIsSales growth & market share improvementForecast accuracyPromotion ROIDistribution & availability metricsSpeed and quality of insights deliveredRequired Skills & QualificationsBachelors degree in Business, Marketing, Economics, or related field37 years experience in FMCG sales analytics, marketing analytics, or BIStrong analytical and storytelling skillsAdvanced Excel; experience with Power BI / Tableau preferredExperience with syndicated data (Nielsen, IRI, Kantar, etc.)Strong stakeholder management and communication skillsPreferredMBA or advanced analytics certificationExperience across multiple FMCG channels (GT, MT, E-commerce)Knowledge of CRM and trade promotion management tools

Contacting potential clients to establish rapport and arrange meetings.Planning and overseeing new marketing initiatives.Researching organizations and individuals to find new opportunities.Increasing the value of current customers while attracting new ones.Finding and developing new markets and improving sales.Attending conferences, meetings, and industry events.Developing quotes and proposals for clients.Developing goals for the development team and business growth and ensuring they are met.Training personnel and helping team members develop their skills.Business Development Manager Requirements:Bachelors degree in business, marketing or related field.Experience in sales, marketing or related field.Strong communication skills and IT fluency.Ability to manage complex projects and multi-task.Excellent organizational skills.Ability to flourish with minimal guidance, be proactive, and handle uncertainty.Proficient in Word, Excel, Outlook, and PowerPoint.Comfortable using a computer for various tasks.