Market Researcher - Kanpur

Key Responsibilities

Sales Intelligence

Analyze sales performance by channel, region, SKU, and customer

Track distribution, numeric & weighted coverage, and availability

Monitor price, promotions, and competitor activities

Support sales forecasting and target setting

Develop dashboards and reports for leadership and field teams

Marketing & Consumer Intelligence

Analyze consumer trends, shopper behavior, and brand performance

Measure effectiveness of promotions, campaigns, and launches

Support pricing, pack architecture, and portfolio optimization

Conduct post-campaign ROI and promo effectiveness analysis

Market & Competitive Intelligence

Track market share using syndicated data (Nielsen, Kantar, etc.)

Monitor competitor pricing, launches, promotions, and distribution

Identify growth opportunities and whitespace in the market

Collaboration & Strategy

Partner with Sales, Marketing, Trade Marketing, Finance, and Supply Chain

Translate insights into clear recommendations and action plans

Support annual planning, S&OP, and commercial strategy

Key KPIs

Sales growth & market share improvement

Forecast accuracy

Promotion ROI

Distribution & availability metrics

Speed and quality of insights delivered

Required Skills & Qualifications

Bachelors degree in Business, Marketing, Economics, or related field

37 years experience in FMCG sales analytics, marketing analytics, or BI

Strong analytical and storytelling skills

Advanced Excel; experience with Power BI / Tableau preferred

Experience with syndicated data (Nielsen, IRI, Kantar, etc.)

Strong stakeholder management and communication skills

Preferred

MBA or advanced analytics certification

Experience across multiple FMCG channels (GT, MT, E-commerce)

Knowledge of CRM and trade promotion management tools

• Experience

  2 - 5 Years

• No. of Openings

  2

• Education

  Post Graduate

• Role

  Market Researcher

• Industry Type

  FMCG / Retail / Food / Beverages

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  301, City Centre, The Mall, Kanpur, Uttar Pradesh - 208001