Planning and strategizing content for certain social media channels to drive traffic, engagement and brand awareness. These channels effectively include Instagram, Pinterest, YouTube and Facebook. Ability to write crisp copy and ideation is core to this role. Increase customer engagement and business visibility in online searches through successful SEO approaches Develops strong and innovative digital marketing strategies, using SEO and other techniques to drive traffic to company pages Creates engaging written, ads, and campaigns to generate new customers and more leads while staying up-to-date on latest marketing technologies and social media on multiple platforms. Executing the strategy by ensuring creation of content (video, still imagery, statics, animation and others) that best utilizes the respective platform, flawless captions, timely posting and maximum reach of content. Working closely with the business teams and other marketing functions to align on business goals and campaigns. Finding new and exciting ways to engage audiences and staying up-to-date with new and shifting trends and social media algorithms to leverage the same for the respective platforms. Measuring and analyzing performance and making both real-time and long-term recommendations for channel optimization.