Key Responsibilities:1. Marketing Strategy & Planning Develop integrated marketing strategies combining online and offline channels. Conduct market research and competitor analysis. Plan monthly and quarterly marketing calendars.2. Online Marketing Lead digital marketing campaigns across Google Ads, Meta Ads, YouTube, and otherplatforms. Oversee social media management (Instagram, YouTube, Facebook, LinkedIn). Optimize website and marketplace presence (Amazon, Flipkart, brand website). Track analytics and improve campaign performance. Manage online content creation reels, creatives, videos, blogs.Offline Marketing Plan and execute offline marketing campaigns such as:o ATL/BTL activitieso Print materials (brochures, posters, standees)o Events, exhibitions, seminars & workshopso Dealer/retail marketing support Coordinate with vendors for printing, branding, and promotions. Plan product display, merchandising & in-store branding.4. Brand Management Strengthen brand identity across online/offline channels. Collaborate with agencies, designers, photographers & influencers. Ensure consistent brand communication.5. Product & Performance Marketing Understand product features to develop strong messaging. Plan product launches, campaigns, and promotions. Review performance metrics and optimize ROI.6. Team Leadership Lead and mentor the marketing team. Allocate tasks, monitor progress, and ensure timely execution.7. Reporting & Analytics Share weekly/monthly performance reports. Present insights, campaign outcomes, and improvement ideas.