Marketing Manager (pet or Fmcg Industries)

key responsibilities:

1. marketing strategy & planning

• develop integrated marketing strategies combining online and offline channels.

• conduct market research and competitor analysis.

• plan monthly and quarterly marketing calendars.

2. online marketing

• lead digital marketing campaigns across google ads, meta ads, youtube, and other

platforms.

• oversee social media management (instagram, youtube, facebook, linkedin).

• optimize website and marketplace presence (amazon, flipkart, brand website).

• track analytics and improve campaign performance.

• manage online content creation – reels, creatives, videos, blogs.

offline marketing

• plan and execute offline marketing campaigns such as:

o atl/btl activities

o print materials (brochures, posters, standees)

o events, exhibitions, seminars & workshops

o dealer/retail marketing support

• coordinate with vendors for printing, branding, and promotions.

• plan product display, merchandising & in-store branding.

4. brand management

• strengthen brand identity across online/offline channels.

• collaborate with agencies, designers, photographers & influencers.

• ensure consistent brand communication.

5. product & performance marketing

• understand product features to develop strong messaging.

• plan product launches, campaigns, and promotions.

• review performance metrics and optimize roi.

6. team leadership

• lead and mentor the marketing team.

• allocate tasks, monitor progress, and ensure timely execution.

7. reporting & analytics

• share weekly/monthly performance reports.

• present insights, campaign outcomes, and improvement ideas.

• Experience

  5 - 11 Years

• No. of Openings

  1

• Education

  Graduate

• Role

  Marketing Manager

• Industry Type

  FMCG / Retail / Food / Beverages

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office