Marketing Manager (pet or Fmcg Industries)

Key Responsibilities:

1. Marketing Strategy & Planning

• Develop integrated marketing strategies combining online and offline channels.

• Conduct market research and competitor analysis.

• Plan monthly and quarterly marketing calendars.

2. Online Marketing

• Lead digital marketing campaigns across Google Ads, Meta Ads, YouTube, and other

platforms.

• Oversee social media management (Instagram, YouTube, Facebook, LinkedIn).

• Optimize website and marketplace presence (Amazon, Flipkart, brand website).

• Track analytics and improve campaign performance.

• Manage online content creation – reels, creatives, videos, blogs.

Offline Marketing

• Plan and execute offline marketing campaigns such as:

o ATL/BTL activities

o Print materials (brochures, posters, standees)

o Events, exhibitions, seminars & workshops

o Dealer/retail marketing support

• Coordinate with vendors for printing, branding, and promotions.

• Plan product display, merchandising & in-store branding.

4. Brand Management

• Strengthen brand identity across online/offline channels.

• Collaborate with agencies, designers, photographers & influencers.

• Ensure consistent brand communication.

5. Product & Performance Marketing

• Understand product features to develop strong messaging.

• Plan product launches, campaigns, and promotions.

• Review performance metrics and optimize ROI.

6. Team Leadership

• Lead and mentor the marketing team.

• Allocate tasks, monitor progress, and ensure timely execution.

7. Reporting & Analytics

• Share weekly/monthly performance reports.

• Present insights, campaign outcomes, and improvement ideas.

• Experience

  5 - 11 Years

• No. of Openings

  1

• Education

  Graduate

• Role

  Marketing Manager

• Industry Type

  FMCG / Retail / Food / Beverages

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office