- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, YouTube Channels)- Manage and maintain the company's owned media including websites, mobile apps, and email- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms- Manage social media marketing campaigns- Manage digital advertising campaigns (SEM, Display, Social, Programmatic)- Manage SEO campaigns- Set up conversion, pixel, and event tracking on the website and across various digital platforms- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions- Analyse digital marketing analytics reports and share insights with the team to develop optimisation plans- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team- Regularly manage promotions in e-commerce portals and product listing on Amazon, Flipkart, etc.- Work on PPC ads on e-commerce portals- Communicate with marketplaces to resolve operational issues- Implement the business strategy and understand the marketplace- Assist in the formulation of strategies to build a lasting digital connection with consumers and company presence on social media (LinkedIn, Twitter, Face book etc.)- Launch optimized online adverts through Google Ad words, Face book etc. to increase company and brand awareness- Be actively involved in SEO efforts (keyword image optimization etc.)- Prepare online newsletters and promotional emails and organize their distribution through various channels- Provide creative ideas for content marketing and update website- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)- updating online marketing trends - Maintain partnerships with media agency & vendors