Brand & Marketing Manager Graduate Experience Jobs in Mumbai

GPM - Gynecology therapyCTC - upto 22 lpaMinimum 6 years of experience.1. Lead a team of 3-4 Product executives /PMT2. Analysing the market, competition & conducting market research to identify opportunities, threats & key issues.3. Prepare and Build Marketing Plan & Strategy for the assigned portfolio to increase market share4. Create & Build Core Advocacy group of HCPs..5. Product Life Cycle Management to build strong portfolios6. Developing innovative promotional programs for augmenting field force detailing & retailing efforts7. Monitor marketing expense budget within agreed norms while developing marketing strategies to achieve sales targets.8. Tracking, analysing and reviewing the performance of the regions against targets and working with stakeholders to resolve issues.9. New product identification and successful launches

Key ResponsibilitiesBrand Strategy & PositioningDevelop and execute marketing strategies to enhance Paramotors visibility in the fintech and SaaS ecosystem.Build a strong brand identity that resonates with B2B and B2C audiences.Digital Marketing & CampaignsPlan, implement, and optimize digital campaigns across SEO, SEM, social media, email marketing, and content marketing.Manage paid advertising, remarketing, and performance-driven campaigns to generate leads and conversions.Content & CommunicationOversee the creation of compelling content (blogs, case studies, whitepapers, videos, social media creatives).Collaborate with design and product teams to ensure consistent messaging across platforms.Partnerships & Market OutreachCoordinate with business development teams for co-branded campaigns, partnerships, and sponsorship opportunities.Organize and promote events, webinars, and product launches.Analytics & ReportingTrack and analyze campaign performance, customer acquisition costs, and ROI.Use data insights to optimize marketing strategies and ensure measurable impact.Team LeadershipManage and mentor a small marketing team and external agency partners.Drive a culture of innovation, experimentation, and data-driven decision-making.Qualifications & SkillsBachelors or Masters degree in Marketing, Business, or related field.58 years of proven experience in marketing, preferably in fintech, SaaS, or digital commerce industries.Strong expertise in digital marketing tools (Google Ads, Analytics, HubSpot, LinkedIn Ads, Meta Ads, etc.).Excellent understanding of brand management, content strategy, and performance marketing.Strong analytical skills with a data-driven mindset.Creative thinker with excellent communication and storytelling skills.Ability to manage budgets, timelines, and cross-functional teams.

Roles & Responsibilities Devise creative and engaging social media strategies following the design thinking process. Build user personas to create understanding and empathy with target audience. Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube. Craft engaging multimedia content across multiple social media platforms. Build key relationships with influencers across social media platforms. Manage social media communities by responding to social media posts and developing discussions. Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights. Research and assess the latest trends and techniques to find new and better ways of measuring social media activities. Analyze competitor activities. Set targets to increase brand awareness and customer engagement.Key Skills:- Digital Marketing, Social Media Ads Campaign Management, Social Media Marketing (SMM), SEO, Marketing Strategy, Content Strategy, Search Engine Marketing (SEM), Content Marketing.MS Office

Senior Brand Marketing Manager/ Brand Marketing ManagerResponsibilities Build the overall 360 marketing strategy for the brand across channels. Define brand communication strategy and build social media presence. Take ownership of marketing content calendar and all brand social handles. Plan and execute digital marketing campaigns aligned with business objective of driving user growth Responsible for the monthly targets and budgets for the digital marketing Monitor and analyse campaign performance and identify opportunities for improvement and optimise campaigns accordingly Collaborate with product team, copy & design team on campaign development and execution Measure campaign performance across channels and assess against goalsRequirement 3+ years of experience in a brand marketing role for a B2C tech product. Preferably Fintech or Social/ Community Experience in running successful marketing campaigns across multiple channels and geographies. Understanding of paid campaign strategies across channels to drive revenue (Google Ads, Facebook, LinkedIn, Youtube and more). Deep understanding of analytics tools to track and capture key data of the campaigns. Excellent verbal and written communication skills. Ability to take new initiatives and push the boundaries constantly.

Building brand awareness and increasing brand value and profitability. Analyze brand positioning and consumer insights Shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies Manage a team of marketing people working on brand initiatives Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets and competitors activities Oversee new and ongoing marketing and advertising activities Aid in the creation of marketing and advertising campaigns to strengthen the brand identity Monitor product distribution and consumer reactions Devise innovative growth strategies Align the company around the brands direction, choices and tactics Write pitches, blog posts and articles Conduct meetings with clients Establishing budgets, performance specifications and sales estimates. Developing and implementing strategies that resonate with the target market. Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs. Increasing product sales and market share. Perform regular market research studies to gather important brand data. Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month. Assist the design of retail packaging as well as the creation of in-store marketing displays. Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved

Understanding of Cloud infrastructure AutomationDaily maintenance, monitoring performance analysis, trouble shooting, problem resolution, and user assistance required for all the cloud environmentsTake lead in running Marketing Campaigns aligned with market trends and demands Play a vital role in leads generation for Incremental businessOwning a marketing cycle from positioning to creating awareness to creating demands / leads Own the lead cycle from generation to lead qualification Work with sales team and track the lead conversions Building the product and design team necessary to drive & own our Marketing platformExperience bringing new, technology products and services to market Work with sales, pre-sales, prospects and enterprise customers across verticals to understand how Marketing platform should look at.Work with business teams to drive pricing and go-to-market strategiesCapable presenter who is comfortable leading face to face customer meetings and presenting to small-medium size audiences

The Lead Manager is a role generally meant to employ a number of methods and strategies to increase and maintain profit, efficiency, customer engagement, and brand loyalty. The Manager is tasked with systemizing marketing and advertising efforts and increasing revenue and sales.