senior brand marketing manager/ brand marketing manager
responsibilities
• build the overall 360 marketing strategy for the brand across channels.
• define brand communication strategy and build social media presence.
• take ownership of marketing content calendar and all brand social handles.
• plan and execute digital marketing campaigns aligned with business objective of driving user growth
• responsible for the monthly targets and budgets for the digital marketing
• monitor and analyse campaign performance and identify opportunities for improvement and optimise campaigns accordingly
• collaborate with product team, copy & design team on campaign development and execution
• measure campaign performance across channels and assess against goals
requirement
• 3+ years of experience in a brand marketing role for a b2c tech product. preferably fintech or social/ community
• experience in running successful marketing campaigns across multiple channels and geographies.
• understanding of paid campaign strategies across channels to drive revenue (google ads, facebook, linkedin, youtube and more).
• deep understanding of analytics tools to track and capture key data of the campaigns.
• excellent verbal and written communication skills.
• ability to take new initiatives and push the boundaries constantly.