Brand Marketing Manager

AVP HR Solutions Pvt Ltd

Senior Brand Marketing Manager/ Brand Marketing Manager

Responsibilities

Build the overall 360 marketing strategy for the brand across channels.

Define brand communication strategy and build social media presence.

Take ownership of marketing content calendar and all brand social handles.

Plan and execute digital marketing campaigns aligned with business objective of driving user growth

Responsible for the monthly targets and budgets for the digital marketing

Monitor and analyse campaign performance and identify opportunities for improvement and optimise campaigns accordingly

Collaborate with product team, copy & design team on campaign development and execution

Measure campaign performance across channels and assess against goals

Requirement

3+ years of experience in a brand marketing role for a B2C tech product. Preferably Fintech or Social/ Community

Experience in running successful marketing campaigns across multiple channels and geographies.

Understanding of paid campaign strategies across channels to drive revenue (Google Ads, Facebook, LinkedIn, Youtube and more).

Deep understanding of analytics tools to track and capture key data of the campaigns.

Excellent verbal and written communication skills.

Ability to take new initiatives and push the boundaries constantly.

Experience : 3 - 7 Years

No. of Openings : 1

Education : Professional Degree, Any Bachelor Degree

Role : Brand Marketing Manager

Industry Type : Advertising / MR / PR / Events

Gender : [ Male / Female ]

Job Country : India