Brand Manager

  • icon job experience 2 - 5 Years
  • icon job opening 1 Openings
  • icon salary 3.0-4.0 Lac/Yr
  • icon job location Mumbai
  • Face-to-Face interview Face-to-Face interview

Job Description

Building brand awareness and increasing brand value and profitability.

Analyze brand positioning and consumer insights

Shape and communicate our vision and mission

Translate brand elements into plans and go-to-market strategies

Manage a team of marketing people working on brand initiatives

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and competitors activities

Oversee new and ongoing marketing and advertising activities

Aid in the creation of marketing and advertising campaigns to strengthen the brand identity

Monitor product distribution and consumer reactions

Devise innovative growth strategies

Align the company around the brands direction, choices and tactics

Write pitches, blog posts and articles

Conduct meetings with clients

Establishing budgets, performance specifications and sales estimates.

Developing and implementing strategies that resonate with the target market.

Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.

Increasing product sales and market share.

Perform regular market research studies to gather important brand data.

Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month.

Assist the design of retail packaging as well as the creation of in-store marketing displays.

Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved
  • Experience2 - 5 Years
  • No. of Openings1
  • EducationAdvanced/Higher Diploma, Professional Degree, Any Bachelor Degree, Post Graduate Diploma
  • RoleBrand Manager
  • Industry TypeWellness / Fitness / Sports / Beauty
  • GenderFemale
  • Job CountryIndia
  • Job TypeWork from Office
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