roles & responsibilities
• devise creative and engaging social media strategies following the design thinking process.
• build user personas to create understanding and empathy with target audience.
• manage the day-to-day handling of all social media channels such as linkedin, facebook, twitter, instagram and youtube.
• craft engaging multimedia content across multiple social media platforms.
• build key relationships with influencers across social media platforms.
• manage social media communities by responding to social media posts and developing discussions.
• monitor, track, analyze and report on performance on social media platforms using tools such as google analytics and facebook insights.
• research and assess the latest trends and techniques to find new and better ways of measuring social media activities.
• analyze competitor activities.
• set targets to increase brand awareness and customer engagement.
key skills:-
digital marketing, social media ads campaign management, social media marketing (smm), seo, marketing strategy, content strategy, search engine marketing (sem), content office