''Max Life Insurance, one of the leading non-bank promoted private life insurers, is a joint venture between Max FinancialServices Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is part of the Max Group, which is a leadingIndian multi-business corporation, while Mitsui Sumitomo Insurance is a member of the MS&AD Insurance Group, which isamongst the leading insurers in the world. Max Life Insurance offers comprehensive long term savings, protection andretirement solutions through its high quality agency distribution and multi-channel distribution partners. A financially stablecompany with a strong track record over the last 15 years, Max Life Insurance offers superior investment expertise. Max LifeInsurance has the vision 'To be the most admired life insurance company by securing the financial future of our customers'. Thecompany has a strong customer-centric approach focused on advice-based sales and quality service delivered through itssuperior human capital. Max Life sum assured of Rs. 7,03,972 crore and Asset Under Management of Rs. 62,798 crore