West India Equipments Pvt. Ltd.

Sanand, Ahmedabad

Role Purpose- To identify skill gaps and deliver technical training programs for employees and customers to ensure safe, efficient, and effective job performance. The Trainer will design and conduct competency-based training in alignment with industry standards and manufacturer requirements.Key Responsibilities Training Development & Delivery Develop and update competency-based training modules in coordination with management. Conduct skills gap analyses and align training content with operational needs. Prepare training materials, course outlines, manuals, handouts, and evaluations. Deliver technical training for employees and customers to meet competency standards Conduct post-training evaluations and provide feedback to supervisors Program Management & Reporting Maintain accurate records of training hours, evaluations, and employee progress Prepare and submit reports on training effectiveness, participation, and outcomes. Keep training materials and resources updated with new technologies and OEM standards. Technical Support & Collaboration Provide advanced technical troubleshooting support to field teams. Coordinate with supervisors, product specialists, and department heads for training schedules. Support development of new programs based on field feedback and equipment updates

Role Purpose- To strategize, lead, and execute marketing and business development initiatives that drive parts sales growth, customer retention, and brand visibility. The role is responsible for planning and implementing marketing campaigns, analyzing market trends, enhancing customer satisfaction, and aligning operations with overall dealership goals.Key Responsibilities Marketing Strategy & Planning Develop and implement a comprehensive marketing plan for parts business aligned with sales goals. Design and manage promotional campaigns for seasonal sales, new product introductions, and loyalty programs. Identify market trends, customer needs, and competitive movements to recommend strategic changes. Sales Enablement Support parts sales teams with targeted campaigns, product training, and customer-specific promotions. Track sales leads generated through marketing efforts and ensure effective handover to sales. Collaborate with product support and service teams to design bundled service & parts programs. Customer Engagement & Retention Design and deploy customer satisfaction initiatives, surveys, and feedback loops. Drive customer loyalty programs and monitor retention rates across regions. Ensure customer service benchmarks are met through marketing-driven engagement tools. Performance Reporting & Analysis Measure the effectiveness of marketing activities against KPIs (sales uplift, ROI, retention, etc.). Present monthly performance dashboards to management and propose optimizations. Maintain CRM and parts sales databases to ensure updated and accurate customer intelligence. Team Collaboration & Development Coordinate with branch managers, parts team, and service managers to align marketing efforts. Train parts team in marketing-driven customer approaches and product positioning. Plan regional customer events, parts expos, and digital outreach initiatives.

About Role- To drive business growth through direct equipment sales, strategic account management, and customer acquisition across key construction and infrastructure sectors. The role includes managing high-value clients, forecasting sales, and contributing to West India Equipments Pvt. Ltd.'s leadership in the Gujarat construction equipment market.Key Responsibilities Sales & Business Development Identify, pursue, and convert leads into long-term customers across construction, mining, port, and infrastructure segments. Meet or exceed monthly and annual sales targets for new and used construction equipment. Develop territory-specific strategies to enhance market share. Account Management Manage and grow relationships with key accounts and strategic clients. Prepare customized proposals, negotiate terms, and close high-value deals Ensure customer needs are understood and addressed with suitable product offerings. Market Intelligence & Reporting Track industry trends, competition activity, pricing, and client feedback. Prepare and present weekly and monthly sales performance reports. Maintain CRM records with up-to-date client interaction data. Coordination & Collaboration Work closely with product support, finance, logistics, and service departments. Ensure seamless post-sale support and customer satisfaction. Promotions & Events Represent the company at trade shows, customer meets, and product demos. Conduct presentations, product walkarounds, and site studies.Performance Metrics (KPIs) Sales volume and revenue achievement Conversion rate of leads to customers Customer retention and repeat business Forecast accuracy and CRM compliance Territory coverage and market share improvement

Maximize territory potential by acquiring new customers and nurturing existing accounts. Perform scheduled customer visits to assess needs and promote offerings. Ensure territory coverage aligns with company expectations and reporting guidelines. Coverage of the specified customers in a manner defined by the company Perform regular customer visits and prospect and pursue parts and service opportunities service opportunities in a defined territory Call reports are completed as specified by company standards and ensure timely submission of call reports. Maintain an updated customer database including demographic, purchase, and usage details. Population records with customer demographic information ( name, address, email etc) and purchases in parts, service sales and rentals, special attachments (model & s/n), machines in use and their hours of use per year Develop, identify and quantify new customers Assess customer buying habits Develop and maintain competitive analysis program (including OEM distributors and independent contractors to understand customer buying habits from competitors Development of programs to measure market share by geographic unit Monitor customer retention, develop and coordinate customer loyalty programs that will increase the frequency of purchase and the volume Develop and execute annual business plans and sales forecasts by parts/service segment. Identify potential clients and generate leads for new business opportunities Perform selling function regarding undercarriage and ground engaging measurements. Develop, perform and coordinate market and opinion surveys to assess necessary information such as company sales and market position, customer satisfaction & requirements Assist in coordination of service work and advise customers on parts and service matters, and dealing with equipment breakdowns, malfunctions, emergency parts orders and deliveries. Quotes and provide estimates for repairs