ob Responsibility:
€¢ Developing and executing successful SEO strategies
€¢ Conducting keyword research to guide content team
€¢ Reviewing technical SEO issues and recommending fixes
€¢ Optimizing website content, landing pages and paid search copy
€¢ Directing off-page optimization (. link-building)
€¢ Collecting data and report on traffic, rankings and other SEO aspects
€¢ Working with social media and PPC teams to optimize campaigns
€¢ Keeping abreast of SEO and integrated marketing trends
Required Skill:
€¢ Proven experience in On-page optimization
€¢ Knowledge of standard and current SEO practices
€¢ Knowledge of HTML/CSS/PHP
€¢ Experience with SEO reporting
€¢ Familiarity with web analytics tools (. Google Analytics, WebTrends)
€¢ Excellent communication skills