• ideate and manage the entire exhibition right from conceptualising, planning, space and sponsorship selling, event execution and making the event profitable
• magazine space selling both print and digital, if any
• sell other revenue opportunities like show directory, newsletter, conference/awards sponsorships, networking dinners, etc.
• research and develop a list of potential exhibitors continuously, data mining, cold calling, face-to-face meetings, closing the sales and generating revenue
• plan and manage the conference, and advisory board, identify and invite speakers, complete execution of the conference
• plan and manage the other events like awards ceremonies, networking dinners etc, right from planning and execution
• tie up with national and international industry associations, trade bodies, and media for pavilion participation, support and promotion of the event among the industry
• design pitch presentations and marketing campaigns for the promotion of the expo
• manage billings and payment collection from clients on time
• co-ordinate with internal divisions and cross-functional teams to execute the exhibitions effectively
• support the implementation & evaluation of atl and btl activities and evaluate the progress and success
• maintain daily sales reports and share them with your project head or directors
• stay up to date with industry trends, competitor events
• initiate new ideas for promoting the events and connecting deeper with the industry . webinars, road shows, conclaves, association meets etc.
• maintain healthy relations with co-workers and collaborate with other departments and team members for smooth functioning and success of the project
• executing the expo and managing the vendors
• post show report and analysis
• most importantly, ensure the show targets are achieved.
skills required
• strong interpersonal skills
• excellent communication skills, both verbal and written
• hard worker with strong negotiation skills