However, there are some differences in the skills needed for these two positions. Sales executives typically benefit from having strong research skills, as they often are responsible for identifying new leads and potential customers. They also need to be able to give presentations, as they may be required to give pitches to potential clients. Sales managers usually need to have strong management skills, as they oversee a team of salespeople. This can involve setting sales goals, developing strategies and managing budgets. They also need to be able to resolve conflicts and provide coaching and feedback to their team.