 listen to customer requirements and present appropriately to make a sale
 maintain and develop relationships with existing customers in person and via telephone calls and emails
 cold call to arrange meetings with potential customers to prospect for new business
 respond to incoming email and phone enquiries
 act as a contact between a company and its existing and potential markets
 negotiate the terms of an agreement and close sales
 gather market and customer information
 challenge any objections with a view to getting the customer to buy
 advise on forthcoming product developments and discuss special promotions
 create detailed proposal documents, often as part of a formal bidding process, which is largely dictated by the prospective customer
 check the quantities of goods on display and in stock
 make accurate, rapid cost calculations and providing customers with quotations.