1. Regional Revenue Ownership
Own complete East Zone revenue targets across all channels.
Deliver primary sales (company to channel) and secondary sales (channel to market/customer).
Develop monthly, quarterly, and annual business plans.
Ensure consistent revenue growth and market penetration.
2. Distribution & Channel Development
Build and expand:
Super stockists
Distributors
Dealers
Wholesalers
Retail partners
Professional salon networks
Identify new business opportunities and appoint channel partners.
Ensure distributor productivity, stock rotation, and secondary sales growth.
3. Direct Sales Ecosystem Development
Build and manage:
Direct sales consultants
Direct sales distributors
Beauty advisors
Community sellers
Influencer-led selling networks
Create a scalable direct selling model to increase consumer reach and brand engagement.
4. Influencer & Community-Led Growth
Develop influencer partnerships for regional growth.
Build beauty communities around O3+ products.
Drive:
Product trials
Consumer engagement
Repeat purchases
Brand advocacy
5. Market Expansion
Create city-wise expansion strategy.
Develop business in:
Metro cities
Tier 2 cities
Emerging towns
Conduct market mapping and identify growth pockets.
6. Sales Team & Execution Management
Build and lead regional sales team.
Establish:
Beat plans
Sales review systems
CRM discipline
Daily activity tracking
Conversion tracking
Ensure sales team productivity.
7. Business Analytics & Control
Track:
Primary sales
Secondary sales
Active outlets/customers
Distributor ROI
Channel inventory
Sales productivity
Market expansion
Collection efficiency
Expected Outcomes (KPIs)
East Zone revenue achievement: 100%+ target
Primary sales growth
Secondary sales growth
Number of active distributors/dealers
New market penetration
Direct sales consultant productivity
Influencer/community contribution to revenue
Customer acquisition and repeat purchase
Channel inventory health
Collection efficiency