role: product marketing manager
experience: 8 to 12 years
job location: chennai
what you'll do
the successful candidate will manage all aspects of pricing, promotions, channels, and advertising
for the product line, with responsibilities including:
• assessing the strengths and weaknesses of our product line, promoting it across all
major channels
• identifying essential product features to be promoted and tracking the effectiveness
of the campaigns across channels to boost the product line against competitors
• recognizing opportunities for expanding the product line by pinpointing consumer
gaps, search trends, and competitors' strengths
• collaborating with key channel managers to ensure alignment with budgets,
fostering success in both ad-driven and organic growth to achieve sales targets within
the product line's cost budgets
• developing and maintaining relationships with stakeholders in online marketplaces
and digital channels
• comparing products against competitors in terms of features, pricing, and listing
quality.
responsibilities:
• demonstrated experience in e-commerce, including listing, digital ads, and organic
search across one or more major channels
• proven expertise in digital marketing strategies that drive sales, such as paid
advertising across various media and channels, email marketing, and affiliate marketing
• experience in launching new products and comprehensive knowledge of product
marketing, including managing listings, pricing, promotions, and positioning
• exceptional qualitative and quantitative analytical skills
• ability to navigate a dynamic and complex ecosystem
• adept at building relationships with both internal and external stakeholders
• advanced proficiency in excel and outstanding written and verbal communication
skills
about us:
oj commerce (ojc), a rapidly expanding and profitable online retailer, is headquartered in florida,